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Thursday, April 26, 2007
Website Traffic - Measurement Tools
Website traffic is the number of visitors to a website and the number of pages they visit. Also, it is the amount of data sent and received. Website traffic is a tool to monitor what are the pages the most visitors like and their requirements. Though you decide your online business after thorough research and consideration, you have to consider the website traffic as a prime factor for successful marketing.
Website Traffic Measurements
It is vital to know the metrics of website traffic because it is the part internet marketing tactic. Website traffic is also assist website owners to determine the quality of visitors and needs of customers. Future dealings and profit are solely based on customer referrals.
A web hit is generated when a viewer visits a file, and a page view is when a visitor requests a webpage. The factors that determine the website traffic are:
- Number of people who visit a website
- Number of page views for each visitor
- Duration of a user's visit
- Time required for viewing a page
- Popular pages in the site
- Most required entry and exit pages
- Link source that leads a website
Various methods are available for measuring the website traffic. Three main methods are mentioned below:
- Panel survey -It is a part of website analytics method and acts like a scientific tool to determine a complex problem. Here, a research company selects volunteers to be part of a panel, which represents the amount of Internet users. The company installs tracking equipments to the volunteers' computer and these record all Internet activity.
- Server logs - A web server logs all the required files and the logs files can be analyzed using software or other applications. The logging can be done by the web server or the website.
- Browser analysis - It is one the latest method of website traffic analysis done by inserting client side script (also called web bug or tag) on each web page. It is designed to work each time when the page is loaded.
posted by Outsource Strategies International @ 12:03 AM
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