Landing pages are where the web users get to after having clicked on a link from the search engine or some promotional e-mail advertisement campaign that was used for promotion of some product or service. Hence the landing pages are the most critical places that must finally motivate the prospective client to “accept” the service/product. Only those who commit by either registering or be a part of the mailing list become prospective clients worthy to be called the conversion.

Here area a few tips that must be used to create successful landing pages for promotion of a product:

• Stick to the description of the product without deviation
• Show details of product/photos/audio/ music
• Include maximum information about the product
• Must use persuasive language
• Repeat important messages
• Describe the technology used
• Demonstrate all functions /potentials of product
• Show product as a problem solver
• Use graphics for communication
• Offer time based special offers
• Use clean good content
• Good easy navigation is essential
• Customer must have the minimal risk

During online marketing One must remember that the effectiveness of our offer depends on what the customer’s perception of the product than the actual value of the product. Thus freebies are often given as it helps enhance the perceived value of the product/service.

For cost effective outsourcing of domestic and offshore SEO/ SEM services and content development services do contact Outsource Strategies International (OSI) the US based BPO pioneer with representation in all the US States.

The Online Marketing Summit (OMS) is a not-for-profit organization with the simple mission to educate marketers on the emerging best practice of Online Marketing.

The three days OMS 2008 Summit is set at Sheraton San Diego Hotel, San Diego, from February 21-23 2008 and will bring together the best minds in corporate marketing (includes many Fortune1000) from around the country. This focused event will be attended by at least 400 professionals who are passionate about marketing.

OMS is unique and it does not allow vendors, salesmen, exhibitors / booths and pitching is not allowed.

Following are the topics that will be focused upon this time:

• Social Media Business Strategies
• Search Engine Marketing in-depth education
• Website Usability & Customer Experience Best Practices
• Web Analytics and ROI Tracking
• Planning & Budgeting for Online Success
• Email Marketing & Landing Page Tactics
• Online Conversion & Lead generation
• Web 2.0 Technology & Content Management
• B2B Lead Generation Best Practices
• Internal Site Search
• B2C e-Commerce Conversions Tactics

Take a look at the agenda at http://www.onlinemarketingsummit.com/agenda/default.php

Registration is by invitation only. For registration consideration apply at, http://www.onlinemarketingsummit.com/application/default.php.

Sign up for OMS Summit 2008 news alerts at, http://www.onlinemarketingsummit.com/newsletter/default.php

Outsource Strategies International (OSI) is an Oklahoma based BPO pioneer specializing in SEO, SEM, PPC advertising, and viral marketing services outsourcing for clients in the US, the UK, Canada and Australia.

SEO (Search Engine Optimization) is today an essential process that cannot be overlooked by any online business website. Having a well designed website which is not optimized for the search engines is not desirable. The webpage / site must be able to attract the required traffic that fulfils the business objectives. If you have an online marketing campaign going on, it is very essential that required potential traffic keeps flowing into the website.

Actually in SEO every page of a site that gets indexed by search engines becomes a potential landing page. Here there may not be a single landing page that demands immediate /instant conversion. The content of the web page and/or links to the page are optimized for very specific, carefully researched keywords.

However in SEM (Search Engine Marketing) and PPC (pay per click) Campaigns, a landing page, also known by the term lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, which is optimized to feature specific keywords or phrases for indexing by search engines. This landing page is also used for counting and tracking all the arrivals and determines the level of effectiveness of a marketing campaign.

Landing pages may be either,

• Referential
• Transactional

While the referential landing page contains the relevant information as required by the visitor, a transactional landing page seeks to persuade a visitor to complete some transaction. This could be filling up some form/ registration/ or addition to a mailing list etc. Only once the transaction is over, can the vistor be said to be a conversion. But this is a challenging process. How do we motivate a visitor to register? He needs to be comforted, motivated and directed to take action and get converted. A more efficient landing page will mean a better conversion rate.

Needless to say, a lot of effort has to go in designing the right landing page that can enhance a website’s conversion rate. One might have to try out different designs and see which one works best.

For all your requirements in SEO, SEM, PPC advertising and content development do contact the US based BPO company Outsources Strategies International (OSI) for professional yet affordable services.

SEO (Search Engine Optimization) services have become quite popular these days and outsourcing of SEO can be very convenient. A well selected SEO program for your website will not only boost your business but make popularity on the web seem like a very easy thing. However, the key to successful SEO outsourcing is choosing the right service provider. With access to so many SEO service providers available online there is no shortage of professionals, but getting to them requires some skill, especially if you are new to SEO.

Make sure you shoot the SEO service provider with the following questions before taking a decision:

• Do they have a planned SEO project specifically for the site?
• Can they show proof of their SEO achievements?
• Do they have any professional qualifications to do SEO work?
• What are the hourly charges?
• Is the SEO service totally white hat? (Ethical)
• Will you get a monthly SEO progress reports?
• Is there a website with all their service details/ charges/ address/ telephone/testimonials?
• How many hours of work per day are required for the work?
• What about post-SEO maintenance plans?
• Are there any hidden charges that might come up in the future?
• Can you get references from earlier clients?

Now, if you find any hesitation in getting proper answers for any of these questions, chances are that you are dealing with non professionals and premature freelancer who are always around looking for some short term gains. Do not risk your valuable website or business with non professionals just because you think the services are cheap. In the long run it could do you and your business more harm than good.

Contact Outsource Strategies International (OSI) an Oklahoma based BPO pioneer offering domestic as well as offshore outsourcing services in SEO, SEM, PPC advertising, link development, content writing, viral marketing and more.

In April 2007 the world’s top SEO leaders (about forty of the best) got together and voted on what they thought are the factors that affect a web page/ site’s page rank. The result of this has been since a great valuable resource for the seo communities. It is available as an article as it appeared then on the seomoz.org website and can be accessed at http://www.seomoz.org/article/search-ranking-factors

Remember this is not a document that attempts to reverse-engineer Google’s algorithm, nor does it attempt to inform web developers or marketers about how to optimize their sites. But yes, it is SEO wisdom of the highest order indeed.

The contributors rated each factor on a scale of 1 – 5:

• Does Not Influence Ranking
• Fractionally Weighted
• Some Importance
• Moderately Weighted
• Strongly Weighted

For the negative factors, it was:

• Does not inhibit crawling nor harm rankings
• Slightly detrimental to crawling/rankings
• Somewhat detrimental to crawling/rankings
• Moderately detrimental to crawling/rankings
• Strongly detrimental to crawling/rankings

Though many of the 200 + factors have not been included into this study it sure does make up over 90% of the Google’s algorithm factors at least for some more time to come. So if you haven’t seen it yet, click that link above.

For professional outsourced services in SEO, SEM, content management, viral marketing and PPC advertising do contact OSI (Outsource Strategies International)) the US based BPO pioneer.

Viral marketing is a marketing technique to increases brand awareness by utilizing preexisting social networks. The technique is a self-replicating viral processes that is similar to the spread of pathological and computer viruses. Here is a list of tips that can be adopted for a viral marketing campaign. Most of these techniques have proved to be successful again and again. This “word of mouth” kind of marketing technique can increase one’s customer base dramatically in less time.

• Offer free web space
• Offer attractive incentive for more reference
• Offer free software for limited time
• Use analysis metrics /tools (click-through, conversion rates)
• Free e-mail account
• Guest book
• Own affiliate program
• Free links directory
• Creating top 100 sites
• Free e-cards
• Free articles/ news letter
• Giving free online consultation
• Having automated responder
• Provide forums
• Offer free gifts templates graphics etc

For professional outsourcing services in SEO, SEM, Viral marketing, content development, link building, blog marketing, e-mail marketing, directory submissions and SEO copywriting do contact OSI (Outsource Strategies International) a US based company with services in all the States.

One of the most successful SEO/SEM worldwide conferences has been the SES (Search Engine Strategies) Conferences that have been active since 1998. SES is the leading global conference & expo series that educates the participants on search engine marketing (SEM), including search engine optimization (SEO), advertising strategies, tactics and industry’s best practices.

Take a look at the SES advisory board at http://www.searchenginestrategies.com/advisoryboard.html

Here is the events calendar for the coming year 2008.

SES Paris Forum Jan 15-16, 2008 – http://www.searchenginestrategies.com/paris/

SES San Francisco Search Training Feb 7, 2008 – http://www.searchenginestrategies.com/training/sanfrancisco/

SES London Conference & Expo Feb 19-21, 2008 – http://www.searchenginestrategies.com/london/

SES London Search Training Feb 22, 2008 – http://www.searchenginestrategies.com/london/training.html

SES New York Conference & Expo Mar 17-20, 2008 – http://www.searchenginestrategies.com/sanjose/

SES Hamburg Forum Apr 10-11, 2008 – http://www.searchenginestrategies.com/hamburg/

SES Tokyo Forum Apr 2008 – http://www.searchenginestrategies.com/Tokyo/

SES Denver Search Training May 6, 2008 – http://www.searchenginestrategies.com/training/denver/

SES Milan Forum May 27-28, 2008 – http://www.searchenginestrategies.com/milan/

SES Toronto Conference & Expo Jun 17-18, 2008 – http://www.searchenginestrategies.com/toronto/

SES San Jose Conference & Expo Aug 18-21, 2008 – http://www.searchenginestrategies.com/sanjose/

Outsource Strategies International (OSI) is a US based company that offers highly professional outsourcing solutions in search engine optimization, viral marketing, PPC advertising, search engine marketing, website content management, and the like.

What are the problems that can happen with medical billing? As the medical and health care expenses are rising by the day, it is very essential to plan ahead for unexpected health care bills. If the clients are not careful they may end up paying huge medical bills out of their pockets. The very purpose of taking medical insurance is to avoid such burden of unexpected medical expenses which can be devastating and may totally upset all personal / family plans.

Some of the common problems that you may encounter during the healthcare / medical billing are,

• Overdue payments
• Denied claims
• Not good communication within the provider group
• Errors in claims
• Inaccurate coding

Medical bills have to be paid either by the patient, or by a third party payers, which is could be a private insurance company, a private managed care company, or a government insurance program such as Medicare. Whenever a claim is denied by the insurance company the billing company must find out the exact reason why it happened. The claim should be thoroughly checked to determine if any coding or other error has occurred.

Quite often, a portion of the care (co-payment or deductible) is to be paid by the patient, and the remaining amount gets billed to the insurance or managed care company. If the patients cannot pay the amount at one stretch, he or she can request for credit so that payment can be done over a period of time. Is interest charged for this extended credit? Well, it depends on the individual state credit laws.

A statement called the explanation of benefits (EOB) is received from the insurance company from where the payment is received and it has all details of the payment. All received payments must be endorsed with a rubber stamp. The physician or health care provider must be contacted and doubts clarified if there is any doubt about the diagnosis or service performed.

For highly professional medical billing/coding outsourcing services do contact the US based medical transcription company OSI (Outsource Strategies International).

As in many other fields, digital equipment technology forms the backbone of the modern medical transcription industry. The keyword here is “digital”. Over the years most transcription equipment have evolved and digital technology has made it possible for finished medical transcripts to be delivered across the globe in minimal turnaround time. It has also enabled effective outsourcing /offshoring of medical transcription and enabled transcription professionals from other developing countries like India/Philippines to offer their services at competitive rates. Good transcription professionals around the globe can now work even from the comfort of their homes.

Some of the technology/software and gears commonly used in the medical transcription business include,

• Digital microphones
• PC based transcriber software
• Digital transcriber stations
• Speed typing software
• Telephone dictation equipment
• Dictation management software
• Transcription desk reference
• Medical spelling checker
• Micro-cassette voice recorder
• Transcription wrist gloves (fingerless)
• FTP software
• Audio file encryption software
• Conference recorders
• Universal foot pedals
• Stedman’s electronic medical dictionary
• Phone-in dictation system
• Transcriber headset
• Speech mikes
• Storage memory stick
• Document counting/ invoicing software
• Voice recognition software

While a dictation system is the primary requirement from where the physician actually starts the audio recording process, a transcription tracking system can track transcription jobs from the time they are received until they are delivered back to the customer. The system keeps track of all details like the time/date the job was received, transcription date assigned to a transcriptionist, actual date the transcription, date printed, delivery date/time of the transcript, and the delivery mode. A very convenient statistical report lets us to track the propagation time, balance workloads, manage delivery commitments, and provide a multitude of detailed information to the customer – in both paper and electronic form. The most common form of dictation format used today is the .DSS File Extension

Outsource Strategies International (OSI) is a US based medical transcription company that offers affordable outsourcing of medical transcription, medical coding and medical billing to clients globally and in all the US States and cities.

AMBA (American Medical Biller’s Association) has declared March 27, 2008 as the Medical Biller’s day. AMBA has the goal to provide medical biller’s association members with resources to enhance knowledge and skills, to develop new ideas and technology collectively, increase and realize true industry growth and leadership. See details at,http://www.webcom.com/medical/AMBA.htm

AMBA’s Online Compliance and HIPAA Seminar can be taken at http://www.ambanet.net/compliance.htm

This medical billing association offers a totally unique concept and approach in networking, sharing of information and in building an association led by professional medical billers from across the US. Its National Advisory Board provides input, ideas and advice to AMBA leadership for the betterment of the association and the medical billing profession. AMBA also offers the Certified Medical Reimbursement Specialists (CMRS) an exam which is a voluntary, national credential for the medical billing profession.

Contact Outsource Strategies International (OSI) a US based medical transcription company that offers professional outsourcing services in medical billing, medical coding and medical transcription.