Viral Marketing Campaigns

In the current scenario, viral marketing plays an integral role in any branding campaign. Viral marketing is an advertising approach that creates an exponential growth in message passing, visibility and effect. Internet based viral marketing is becoming increasingly popular for a variety of reasons such as simplicity to execute the marketing campaign, cost-effectiveness, fine targeting, and rapid response rate.

Viral marketing campaigns are simply marketing strategies used to forward marketing messages to attract visitors to your web site. Viral marketing helps you to reach newer markets and access prospective customers globally.

Viral marketing can be categorized into two forms such as service based model and incentive based model. In service based model, a person has to forward the information about their brand products or the company to his or her friends in order to obtain the service. In the incentive based model, consumers are rewarded with cash, credit, or other gifts for spreading the information about the company. When compared to service based campaigns, an incentive based viral marketing campaigns costs more.

Some of the types of viral marketing campaign include:

E-mail marketing
Message boards
Discussion forums
Blog marketing
Writing articles
Newsletter subscriptions
Email signatures
E-books
Paid advertising
Free software
Assorted freebies

It is important to have a clear idea regarding what is to be promoted. All successful viral marketing campaigns promote one thing at a time. When so many options are available for marketing, choice of the correct tool is crucial in a viral marketing campaign.

posted by Outsource Strategies International @ 5:51 PM
Go to Viral Marketing Campaigns

Tuesday, February 27, 2007

Designing Search Engine Friendly Websites

Designing a website that reflects a business firm is more effective than choosing other media advertisements. A website with clean design and proper layout creates a memorable experience that will stay with customers and website visitors and keep them returning to the website again and again. SEO friendly websites play a vital role in attracting new visitors through high rankings on relevant keywords and converting those visitors into buyers through compelling call-to-action.

Additional benefits in having a search engine friendly website are:

Provides reliable and quality information to search engine robots and spiders
Achieves high ranking in the leading search engines
Loads the website quickly and makes it more visible to your customers
Promotes your sales and leads

Advertising through a search engine friendly website has grown above and beyond all other traditional advertising mediums. In today's competitive business world, it has become quite essential to have a professionally designed and optimized website to catch the attention of potential customers. Search engine friendly website design includes:

Website strategy
Website design
Design shopping carts
Use of forums and surveys
Web optimization
Keyword research and analysis
Copywriting and web content optimization
Keyword optimization
Technical optimization
Meta tag writing
Inbound and outbound linking
Editing and maintenance
Website hosting

For more information on search engine optimization, search engine friendly website design, and SEO marketing services, contact Outsource Strategies International.

posted by Outsource Strategies International @ 9:45 PM
Go to Designing Search Engine Friendly Websites

Viral Marketing - The Virus of Marketing

Have you ever heard of viral marketing - the virus of marketing? It is the ultimate marketing program, getting maximum effect from a minimal budget. Viral marketing is based on the idea that people will pass on and share interesting and entertaining details they come across. Viral advertising includes the use of blogs, amateur websites and other forms designed to create popularity for a new product or service. In viral campaigning the vast interconnected social networks will be buzzing with news about a product or idea over a short period of time.

The main strength of viral marketing is the ability to obtain high and rapid response rate from a large population of interested people. The viral campaigning will usually be in the form of images, text, an advergame or funny video clips. Viral marketing - the virus of marketing is applicable to many advertising needs especially for messaging, e-commerce, groupware, business promotions and more.

An effective viral marketing strategy

Scales easily from small to large
Gives away products or services
Exploits common motivations and behaviors
Takes advantages of others products
Utilizes existing communication networks
Provides for effortless transfer to others.

A good idea will spread rapidly over the Internet, which is the best substrate for the proliferation and replication of intellectual property. Like viruses, one person infects the other by passing the message through e-mail accounts, across their bandwidth until the entire virtual neighborhood has been exposed. Most of the viral marketing campaigns are at times successful when designed keeping in mind the cultural roots of the audience. Viral marketing - the virus of marketing is the most popular and best way to share your ideas and views all around the world through the internet.

posted by Outsource Strategies International @ 7:28 PM
Go to Viral Marketing - The Virus of Marketing

Tricks to Viral Web Marketing

Viral marketing is a concept used to pass on a marketing message to others, while creating a potentially exponential growth in the message's visibility. Viral marketing is a word-of-mouth marketing method. In place of spending huge amounts of money on newspapers ads, TV commercials and banner ads, you hardly spend anything. You can market your products and services with the help of the visitors to your website.

Viral marketing is a powerful marketing tool. It has 500-1000 times greater impact than regular advertisements. To perform it perfectly, there are certain tricks to viral web marketing.

By adding an email signature you can maximize your exposure potential. Signatures can be a superb viral method if used effectively. Most email programs will allow you to create a signature that can be attached to every message you send. You can add the signature to all your outgoing emails and replies. You can include attractive tagline and add a separator like a squiggly or dotted line between the email message and your signature. It helps set it off from the text and decreases the chances of it getting overlooked. You can keep the tagline short.

Creating a customized screensaver is another effective trick to adopt. This is a useful ploy when you have an entertainment site. You can create a simple screensaver that promotes your site and then offer free downloads to your visitors. Thus you will have thousands of people flashing your site's address as screen savers on their PC.

Adding a "Tell a Friend" script is a proven viral web marketing trick. This allows your website visitors to tell other people about your site by sending a simple email. Another trick is writing articles and allowing free reprints. This is the most widely used, effective viral tool used online.

Never restrict access to anyone. Viral marketing is also about promoting your website or product getting a life on its own and spreading like virus. In order to spread, it needs to be free.

posted by Outsource Strategies International @ 6:10 PM
Go to Tricks to Viral Web Marketing