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Welcome to OSI's blog section, where experts share medical, legal, media, business transcription, and search engine optimization news and views on industry developments. Readers can add feedback to the posts by clicking the "comments" link under the post you want to comment on. |
Friday, December 07, 2007
Website Assessment Services
Website assessment services are provided by professional SEO firms who have the required expertise to evaluate a website based on the objectives of the website's business. The overall efficiency of a website will depend on how much has been achieved with regards to the traffic, sales conversions, revenue etc.
What are the basic questions one must ask at the outset? The questions include,
- Are the business objectives well achieved by the website?
- Are current visitors happy with the site?
- How fast do the pages load?
- How comfortable is it to browse / read?
- Are the forms/ applications etc optimally working?
Thus a professional site assessor will have to look into the following aspects of the site.
- Check the overall appearance and graphics
- Content/Copy
- Design/Layout/Navigation
- Functionality assessment
- Marketing Presentation
- Internal/external link verifications
- Are pages crawled by the search engines
It is very essential to go into the details of each and every aspect; because some thing can get overlooked which may have a great impact on the total success of the website. Once an evaluation is made the SEO professional has to give a detailed report on the assessed website and also give the possible remedies and changes that have to be incorporated. An overall summary gives the actual current situation. A problem area report is very crucial and actually pinpoints and identifies the problem areas. A quotation of the cost of up gradation has to be communicated before execution of the work.
Outsource Strategies International (OSI) is a US based company that offers services in web assessment, search engine optimization, Internet marketing, content writing, website ranking, link building, PPC advertising and the like.Labels: search engine optimization, SEO, SEO company, web assessment, website assessment service
posted by Outsource Strategies International @ 10:00 PM
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SEO Aspirants/Experts Must Attend the SMX Search Marketing Expo-2008
The search marketing Expo called SMX West will be held in Santa Clara California from February 26th to February 28th 2008. It is believed to be the ultimate search engine marketing event of the year. This superior value conference is loaded with sessions that will suit the beginner to the expert in SEM (Search engine marketing) and SEO (Search Engine Optimization). Topics include the latest techniques and news on copywriting, link building, paid search fundamentals and search engine friendly web design. Sessions are differentiated focusing on the area of expertise.
To take a concise look at the 3 days agenda go to http://searchmarketingexpo.com/west/2008/print.html
For a detailed agenda go to http://searchmarketingexpo.com/west/2008/agenda.shtml
Simultaneous sessions in different tracks spread over three days are marked at different levels and are labeled to be suitable for,
- Beginner level
- Intermediate
- Expert level
- For all levels
Registration details are at http://searchmarketingexpo.com/west/2008/register.phpv
Outsource Strategies International (OSI) is a US based BPO leader and offers services in SEO, PPC advertisement, search engine marketing, link building, content writing, and directory submission.Labels: search marketing meet, SEO conference, SME summit, SMX Search Marketing Expo-2008
posted by Outsource Strategies International @ 7:39 PM
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How to Test Your Level of SEO Skill?
The sure way anyone can check out their SEO IQ is by taking the SEO expert quiz at the honored SEO website, seomoz.org. If you wish to take the test (I wonder how long the test will be available on that site, so hurry up after reading this article), you can go to http://www.seomoz.org/seo-expert-quiz .
Just be sincere in taking the test and see how good your SEO intelligence is! After taking the test, with your scores you will instantly come to know if you are a novice or a master in SEO. Following are the grading classifications.
- 91% - 100% - SEO Deity
- 81% - 90% - SEO Master
- 71% - 80% - SEO Professional
- 61% - 70% - SEO Newbie
- 0% - 60% - SEO Novice
If you are looking out for a US based professional outsourcing leader and service provider offering cost effective services in SEO, Viral marketing, PPC advertising, affiliate marketing, link building, content writing, please do contact Outsource Strategies International (OSI).Labels: search engine optimization, SEO, SEO QUIZ
posted by Outsource Strategies International @ 7:19 PM
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Thursday, December 06, 2007
Affilliate Marketing Summit-2008
The next Biannual Affiliate marketing summit called as the Affiliate Summit 2008 West is scheduled to start from Sunday, February 24, 2008 to Tuesday, February 26, 2008 at the Rio All Suite Hotel & Casino, Las Vegas, USA. It will be yet another unique opportunity for affiliate marketing professionals in the US to gather and learn from one another in a cooperative environment.
The mission of Affiliate Summit is to be the leading global source of learning and networking opportunities surrounding the affiliate marketing industry. For the coming year the second summit is to be held in Boston on the following dates:
August 10-12, 2008 (Boston, MA): Affiliate Summit 2008 East
There are plans underway to increase the number of summits within the US and to even go International. Do visit the official site at http://www.affiliatesummit.com/. Registration mails can be sent to registration@affiliatesummit.com . Registration is possible for getting either the full Conference Pass or for just the Exhibit Hall Pass.
Outsource Strategies International (OSI) is an Oklahoma based outsourcing pioneer company offering professional services for clients in viral marketing, affiliates marketing, SEO (search engine optimization, SEM (search engine marketing), link development, directory submission and PPC advertisement services.Labels: Affiliate marketing conference USA, Affilliate Marketing Summit 2008, Link building, SEM, SEO
posted by Outsource Strategies International @ 10:57 PM
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Common SEO Mistakes
Not everybody is familiar with search engine optimization and even many business houses today are quite naive and unaware of the power of online marketing and promotion. They feel it is a Herculean task to be able to make a great success of their business via the websites. Thus quite often, SEO professionals come across prospective client websites and feel that there is a need to change everything in the website in order to optimize it for search.
What are the most common SEO mistakes that are made by companies and websites world wide? Here are some of the most common mistakes,
- Having bad Navigation
- Using poor titles
- Canonical content
- Difficult site access
- Ignoring keyword research
- Over use of Flash
- Not enough linking
- Creating multiple websites with similar content
- Cloaking unethically
- Broken links
- Burying old content
- Bad redirecting (302)
- Same keyword and description in all pages
- Use of duplicate content
- Back link spamming
- Keywords stuffing in Meta tags /image /alt tags, etc.
Outsource Strategies International (OSI ) is a US based business process outsourcing company that offers a wide range of services like search engine optimization, search engine marketing, viral marketing, PPC advertisement, directory submission, link building, web content development, and website assessment.Labels: Search engine marketing, search engine optimization, SEO, SEO mistakes
posted by Outsource Strategies International @ 9:18 PM
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Search Engine Marketing Professional Organization (SEMPO)
SEMPO (Search Engine Marketing Professional Organization) is the largest search marketing-specific nonprofit trade organization in the world with the objective of serving the search engine marketing industry and its professionals. SEMPO's objectives are to provide foundation for,
- Industry growth through building stronger relationships
- Fostering awareness
- Providing education
- Promoting the industry
- Generating research
- Creating a better understanding of search and its role in marketing.
With thousands of representatives from over 30 countries, SEMPO has over 630 members. SEMPO is sponsored in part by Microsoft, Yahoo!, Google, Superpages.com, and Search Engine Strategies.
Its official site is http://www.sempo.org/home Memberships to SEMPO are available at both individual and Corporate levels. However though being an organization that promotes search engine marketing it is not an accreditation body for SEM firms. Sempo has an institute that offers courses in search engine marketing. The courses include,
- Fundamentals of Search Marketing
- Advanced Search Engine Optimization
- Advanced Search Advertising
The site can be accessed at http://www.sempoinstitute.com/ All courses and tests are conducted online. The courses are ideally suited for copywriters, marketing managers, media buyers, webmasters, and anyone associated with Internet decisions. SEMPO also offers SEM Corporate training programs for current and future employees.
Outsource Strategies International (OSI) is a US based BPO firm offering professional services in search engine marketing, SEO, PPC advertising, link building, content writing, SEO blogging, directory submission, viral marketing and website assessment.Labels: Search engine marketing, search engine marketing professional organization, SEM, SEMPO
posted by Outsource Strategies International @ 9:01 PM
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Tuesday, December 04, 2007
SEO and Web Page Indexing
How are the web pages indexed by the different search engines? It is done by a web crawler. A web crawler a web robot/spider is a program or automated script that browses the World Wide Web in an automated and systematic way. These specialised Website crawlers are used by all the leading search engines, Google, Yahoo! and Microsoft to find web pages for their algorithmic search results. A great part of these web pages lie in the deep or invisible Web. How can such pages be accessed by the robots? These pages can only be accessed by submitting queries to the database, and cannot be regularly indexed or found by the web crawlers. Often search engines also have paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Another SEO function is making a sitemap. What is a sitemap? A sitemap is an XML file that lists all the URLs for a site with more details on each of them. Sitemap requires an XML type feed to be created and submitted for free so that we become sure that all web pages are found, especially the pages without direct link. It is also possible to avoid the robots and hide certain pages without getting it indexed if not wanted by web masters. The use of the Robots Exclusion Protocol or robots.txt protocol is a method to prevent the web spiders and web robots from accessing all areas of a website. Outsource Strategies International (OSI) is a US based BPO company that offers specialty SEO services including, India SEO, PPC services, directory submission, link exchange, search engine optimization marketing, SEO copywriting, and PPC search engine internet marketing. Search Engine Optimization, PPC Search Engine Marketing, SEO Content Development Labels: Indexing, Robots, Robots protocol, SEO, Serach Engine Optimization
posted by Outsource Strategies International @ 11:46 PM
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