Any one regularly browsing the Internet knows about the misery of endlessly waiting for a web page to come up on the screen. Very often we skip the page or website when it starts taking even a bit too longer than a few seconds. Most of the time the increased time taken for opening up of the webpage is due to the heavy image files on the page. Therefore one must see that image files that are put on websites must be optimized so that this can reduce the time taken for opening of the webpages.
Thus all graphics have to be made user-friendly. Images have to be edited, sharpened, condensed, and cropped to give them a better quality. It will also help in lowering the down load time. Some of the different image optimization processes are,
- Image size definition
- Image compression
- Alt tag generation
- Slide show creation
- Include keywords in image file names
- File format conversions
- Use captions and descriptive text near images
- Image modifications
- Have unique/original images
- Dimension declaration in pixels.
Now that Google is popularizing the Universal search that displays a blended SERP (Search engine Results Page), it is a good idea to optimize our site for Google image search also. Remember to enable the enhanced image search in Google webmasters tools. One can find it under Diagnostics / Tools / Enhanced Image Search.
Outsource Strategies International (OSI) is a US based company that offers solutions in SEO, SEM, PPC advertising, viral marketing and more.
What are the different possible online marketing tactics? Well here is the entire list of 35 different tactics.
- Blogging
- Email marketing
- Branded microsites
- Online display ads
- Online communities/forums
- Advergaming
- Podcasts
- Rich media apps/demos (Flash)
- Rich media avatars
- Virtual worlds
- Social networks ( Facebook, LinkedIn)
- Webinars /Teleconference
- Virtual tradeshows
- Video marketing
- Contextual Advertising
- Widgets
- Mobile ads
- Search engine optimization
- User generated content
- Behavioral targeting
- Pay per click
- RSS advertising
- Corporate web site
- Affiliate marketing
- Sponsorship / Cross Branding
- IM / Microblogging (Twitter)
- Social News / Bookmarking
- eCommerce Feeds/Comparison Shopping
- Viral marketing
- Online public relations
- Online contests, giveaways
- Free content (white papers)
- Paid reviews
- Blog advertising
- Blogger relations
A recent online survey (Feb 2008) showed that out of the above listed 35 different tactics the following top 10 tactics will be preferred by on line marketers this year in descending order; Blogging (27%), Email marketing (16%), Search engine optimization (14%), Pay per click (9%) Social networks (Facebook, LinkedIn) (5%), Blogger relations (4%), Online public relations (3%) Viral marketing (3%), free content (white papers) (3%) and Corporate web site (3%) For more details on the survey go to, http://www.toprankblog.com/2008/02/top-ten-online-marketing-tactics/
Contact OSI (Outsource Strategies International) the Oklahoma based BPO pioneer for services in Internet marketing, SEO, SEM, blogging, viral marketing, affiliate marketing, PPC advertisement and more.
If you have a website that needs SEO (Search Engine Optimization) but don’t yet have a blog, then you have a great option open and an advantage that you have not yet explored. Having a blog is in itself a great reason for more traffic to get in to your site and increase your overall visibility on the web. Another important strategy can be RSS or Really Simple Syndication or including web feeds.
Here are a few tips on optimizing your RSS feeds and blogs:
- Let the feeds be not just excerpts but full length articles
- Have around 10 items in the feed
- Have more than one feeds under different category headings
- Include keyword in titles
- Incorporate a favicon (favorite Icon)
- Have a good description on the blog
- Specify tag clouds
- Link all related pages on blog
- Use anchor text
- Assign title tag for each blog post
- Build up the inbound linksHave “next and previous “ posts
- Have a feed image beside text
- Add technorati tags
- Have a good plug-in
- Include keyword in URL of the feed
- Have a good sitemap
- Include “show notes” if u have podcasts
- Enable Autodiscovery for the feeds
- Add content more often
- Include social media tagging
Contact OSI (Outsource Strategies International) the Oklahoma based BPO pioneer SEO company that offers affordable yet affective solutions in SEO, SEM, PPC advertising, Blog Marketing, Viral marketing and more.
SEO professionals and Web masters are forever searching for extra data about websites, links, their competitor website data and more to stay ahead. Many SEO professionals today are using the Mozilla /Firefox web browser and have installed the “SEO for Firefox” extension (from Aaron Wall of SEObook.com) as they find it to be quite useful while doing their basic SEO search work. Though there are many free online SEO tools that we can use instantly, most of the good ones now require a subscription/password. Of course professional SEOs have access to hundreds of SEO tools but the process can often take more time than we may have. With the “SEO for Firefox” type of extension we can easily get the required information directly on Google and Yahoo even as we browse the web. So for some really quick basic information this one is often good enough.
After installing this “SEO for Firefox” extension a cute SEO icon appears on the browser’s statusbar. Almost 15 parameters are available as a default. These are, Page Rank, Age, Links (Yahoo! linkdomain), .edu Links (Yahoo! .edu linkdomain), .edu Page Links (Yahoo! .edu link), .gov Link (Yahoo! .gov linkdomain), Page Links (Yahoo! link), del.icio.us, Technorati, Alexa, Cached, dmoz, Bloglines, dir.yahoo.com, MSN Links, MSN .edu Links, MSN .gov Links, MSN Page Links, MSN .edu Page Links and Whois.
The SEO for Firefox extension can be downloaded from the SEObook site at;
http://tools.seobook.com/firefox/seo-for-firefox.html
Another good alternative Firefox extension called SearchStatus is available at
http://www.quirk.biz/searchstatus/
For outsourcing solutions in SEO, SEM, PPC advertising and viral marketing contact the Oklahoma based BPO pioneer company OSI (Outsource Strategies International).
Any successful SEO professional will tell you that keyword research has to be the first step when you are optimizing a website for the search engines. However the naive quite often tend to falsely believe that by just getting any #1 ranking keywords they can get good traffic. Yes it may be true that you might get traffic but what about conversions? How relevant was your incoming traffic? Visitors to your website may get out as soon as they got in. This is why keyword research has to be done thoroughly at the outset and preferably advanced keyword research.
It is of utmost importance that one must spend time to first identify the keywords and then selecting the right keyword phrases that have to be to optimized for the and promotion of our website. This can definitely be a time consuming and tedious process but it is always worth it as this will pay in the long run. There are many online keyword research tools available online for free or for a fee including Google, Nichebot and Overture. Make sure to focus mainly on choosing keywords that will help conversion into sales. While investing on keywords you will have to decide between investing and the expected return.
OK, now on to advanced keyword research. Once you have carefully chosen your specific key words one can use advanced research tools for a better judgments and decision. Here are links to the MSN Adlab advanced keyword research tools;
- http://adlab.msn.com/contextSim/default.aspx
- http://adlab.msn.com/searchfunnel/
- http://adlab.msn.com/keyMut/default.aspx
- http://adlab.msn.com/Forecast/ http://adlab.msn.com/DPUI/DPUI.aspx
With the perfect keyword chosen one can go ahead with confidence with the rest of the SEO work for the website. For outsourcing of SEO, SEM, PPC advertising or viral marketing services contact the US based BPO company Outsource Strategies International (OSI).
The 2nd Annual SEO Charity Award winners have been announced by Bruce Clay Inc. (http://www.bruceclay.com/) the company that was founded in 1996 by the well known Internet business consultant, Bruce Clay. With offices in five countries it has become one of the largest and most respected SEO firms in the world today.
The winning submission was a proposal to optimize the website of The Elisha Foundation, a charity group supporting families with disabled children. This time the prize was won by a Toronto based firm Strider Inc. that provides SEO services for small businesses and non-profit groups.
Here are the final winners of the 2nd SEO Charity Contest:
- Honorary Mentions: Victor Caballero (Skirball Cultural Center) and Gyutae Park (San Francisco Community Clinic Consortium).
- Runner up: Margaret Moore Butler (The International Rett Syndrome Foundation)
- Grand Prize Winner: Ryan Freeman (The Elisha Foundation)
Take a look at the winning site http://www.theelishafoundation.org/
Outsource Strategies International (OSI) is an Oklahoma based company that offers outsourcing solutions in SEO/ SEM, PPC advertising and viral marketing.
Web syndication is defined as a form of syndication in which a section of a website is made available for other sites to use. There are millions of websites on the net and the Internet is growing by the minute. Searching for documents and web pages are indeed getting to be easier due to the continuous improvements by search engines like Google and the evolving digital technologies. However, it is said that only a fraction of documents are retrieved by the majority of people. The deeper pages make up the larger fraction and the person must have the skill to search the deep web and have access to it.
Web syndication is a great technique. Now everyone has their required information on websites/blogs etc delivered automatically. Usually the web feeds are made available by websites that allow web content to be sent out either for a fee or for free. Web feeds are data formats used for providing users with frequently updated content. Blog sites are frequently updated and syndication allows us to have access to it via these feeds. Thus if we have ten different places of interests, instead of going to each of these ten different sites everyday all one needs do is to subscribe to feeds from these different sites and we can access them all at one spot/page itself. This work of collecting all different feeds is done by aggregator applications that reside on remote servers and are typically available as web applications such as “Google Reader”. Here is a list of good feed aggregators;http://en.wikipedia.org/wiki/List_of_feed_aggregators
You may wonder how it is that syndication helps SEO or search engine optimization? It’s quite simple. After syndication our content is on more than one website and so gets extra placements in the search engines because our content is published in different forms as articles, press releases, news, tips etc.
Are you looking out for affordable yet highly professional SEO/SEM services for your website? Just call OSI (Outsource Strategies International) the Oklahoma based outsourcing pioneer and leader.
Search Engine Optimization professionals are expert article writers of a unique kind for they know the art of writing articles that gets read by thousands and are easily picked up by the search engines. There are many websites on the Internet that exclusively publish articles. Usually the articles are listed under different categories. These websites accept good original articles from different websites and provide links back to these related websites. Thus it is a like a regular directory and much more. This online techniques of attracting visitors to our website by submiting good articles related to our business to such article websites will help us to increase our personal or business credibility.
If you have your own brand of product or service that you wish to popularize/advertise the best technique is to write a good article and publish it in your own website and also submit the articles to such exclusive article websites that are visited by large number of visitors. Some of the obvious benefits of article submission are,
- Increased traffic to website
- More unique first time visitors
- More brand awareness
- Leads and prospects directed to our site
- Can get free ads
- Guaranteed incoming traffic for long period
- Can reach a wider audience not accessible before
- Recognition as an expert in the respective field
- Impress the potential customer even before selling
- Chain publishing of articles
- Better sales
- Article integrity guaranteed
- Content is distributed to other online publishers
Most website owners outsource their search engine optimization programs (SEO) and this done with the sole intention of attracting more people into our website so that we get better business and conversion rates. Article directories have known to dramatically increase the visitors to our website. As part of the SEO campaign also submission of articles to article directories are undertaken by the SEO service providers who have professional article writers to write articles on any specific topic for their clients.
Outsource Strategies International (OSI) is a US based company that offers SEO services and includes services like article submission, web analytics, content development, link building, SEM and viral marketing services to clients in the US and also globally.
Here is just the list of important Organic Search Engine Optimization (SEO) terms. “Organic SEO” refers to the manual type of page optimization vs. automatic submittal and page alteration. For a brief definition of each of these terms please go to http://www.organicseo.org/Terms.html
- Adwords
- Adsense
- Apache
- API (Application Program Interface)
- API Key
- Backlink
- Blog
- Clickthrough
- CPA (Cost Per Acquisition)
- CPC (Cost per Click)
- CPM ( Cost per Million)
- CPQ(L) (Cost per Qualified Lead)
- Critical Mass
- CSS (Cascading Style Sheets)
- CTR (Click through Rates)
- Deep Crawl
- Directory
- Googlebot
- Googlism
- HTML (Hyper Text Markup Language)
- Inbound Links
- Index
- IP Address (Internet Protocal Address)
- ISP (Internet Service Provider)
- Log
- MFA (Made for Adsense)
- Open Source
- PageRank
- Proxy Server
- Reciprocal Links
- robots.txt
- Root
- SEO ( Search Engine Optimization)
- Search Engine
- SERP (Search Engine Results Page)
- Session ID
- Scraping
- Spam
- Spider
- Visual Confirmation
- Web Server
- Wiki
- XHTML
- XML (Extended Markup Language)
Outsource Strategies International (OSI) is a US based company that offers professional services in search engine optimization, search engine marketing, viral marketing, PPC advertising, and more to clients in the US and worldwide.
Marketing is an old word in business management but changes in marketing technology have been constatntly revolutionizing the science of marketing. I remember studying marketing in college when the Internet was not a major force by itself. Those days we assumed that business and marketing would always involve huge expenses in traveling and postage and communication. Most of that concept has changed today. Today online marketing is an unavoidable aspect for any product or service and one can even say that the world in itself has become one big market place networked by the Internet and globalization will breaking all barriers of race, creed distance and time.
Communication has always been the key to marketing and will always be so. And blogging is a great way to communicate. Blogs are great marketing tools of today that let us communicate on a local national and international level. One may represent a business house or may even be just an individual. Using one’s personal blog a person today can further his career, share his personal life with others, and network with others from the same field irrespective of their location.
So what is a blog? Actually the word “blog” is a combination of the words “web” and “log”. Blog entries are made in journal style and displayed in a reverse chronological order. Actually blogs did begin in 1900 when people did keep online diaries. Today blogs have evolved and may consist of a combination of text, images, links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual, although some focus on photographs (photoblog), videos (vlog), or audio (podcasting). Readymade software is available that has made blogs very user friendly for all.
Among the main uses of blogs for marketing include,
- Used to exchange ideas
- Network with other professionals
- Promote self/ business
- Show our work /writing/product
- Develop rapport with customers/prospects
- Communicate among employees
- Better search engine indexing of website
- Increase traffic
- Regular postings increase repeat visits
Needless to say, when more traffic is coming in, it will result in more sales and a better conversion rate. For solutions in professional blogging, search engine optimization, SEM and viral marketing do call OSI (Outsource Strategies International) the Oklahoma based BPO pioneer.
