Search Engine Marketing Professional Organization (SEMPO)

Thursday, December 06, 2007

SEMPO (Search Engine Marketing Professional Organization) is the largest search marketing-specific nonprofit trade organization in the world with the objective of serving the search engine marketing industry and its professionals. SEMPO's objectives are to provide foundation for,

• Industry growth through building stronger relationships
• Fostering awareness
• Providing education
• Promoting the industry
• Generating research
• Creating a better understanding of search and its role in marketing.

With thousands of representatives from over 30 countries, SEMPO has over 630 members. SEMPO is sponsored in part by Microsoft, Yahoo!, Google, Superpages.com, and Search Engine Strategies.

Its official site is http://www.sempo.org/home Memberships to SEMPO are available at both individual and Corporate levels. However though being an organization that promotes search engine marketing it is not an accreditation body for SEM firms. Sempo has an institute that offers courses in search engine marketing. The courses include,

• Fundamentals of Search Marketing
• Advanced Search Engine Optimization
• Advanced Search Advertising

The site can be accessed at http://www.sempoinstitute.com/ All courses and tests are conducted online. The courses are ideally suited for copywriters, marketing managers, media buyers, webmasters, and anyone associated with Internet decisions. SEMPO also offers SEM Corporate training programs for current and future employees.

Outsource Strategies International (OSI) is a US based BPO firm offering professional services in search engine marketing, SEO, PPC advertising, link building, content writing, SEO blogging, directory submission, viral marketing and website assessment.

Labels: Search engine marketing, search engine marketing professional organization, SEM, SEMPO

posted by Outsource Strategies International @ 9:01 PM Go to Search Engine Marketing Professional Organization (SEMPO)