Website Assessment Services
Website assessment services are provided by professional SEO firms who have the required expertise to evaluate a website based on the objectives of the website's business. The overall efficiency of a website will depend on how much has been achieved with regards to the traffic, sales conversions, revenue etc.
What are the basic questions one must ask at the outset? The questions include,
- Are the business objectives well achieved by the website?
- Are current visitors happy with the site?
- How fast do the pages load?
- How comfortable is it to browse / read?
- Are the forms/ applications etc optimally working?
- Check the overall appearance and graphics
- Content/Copy
- Design/Layout/Navigation
- Functionality assessment
- Marketing Presentation
- Internal/external link verifications
- Are pages crawled by the search engines
Outsource Strategies International (OSI) is a US based company that offers services in web assessment, search engine optimization, Internet marketing, content writing, website ranking, link building, PPC advertising and the like.
Labels: search engine optimization, SEO, SEO company, web assessment, website assessment service
How to Test Your Level of SEO Skill?
The sure way anyone can check out their SEO IQ is by taking the SEO expert quiz at the honored SEO website, seomoz.org. If you wish to take the test (I wonder how long the test will be available on that site, so hurry up after reading this article), you can go to http://www.seomoz.org/seo-expert-quiz .
Just be sincere in taking the test and see how good your SEO intelligence is! After taking the test, with your scores you will instantly come to know if you are a novice or a master in SEO. Following are the grading classifications.
- 91% - 100% - SEO Deity
- 81% - 90% - SEO Master
- 71% - 80% - SEO Professional
- 61% - 70% - SEO Newbie
- 0% - 60% - SEO Novice
Labels: search engine optimization, SEO, SEO QUIZ
Affilliate Marketing Summit-2008
The next Biannual Affiliate marketing summit called as the Affiliate Summit 2008 West is scheduled to start from Sunday, February 24, 2008 to Tuesday, February 26, 2008 at the Rio All Suite Hotel & Casino, Las Vegas, USA. It will be yet another unique opportunity for affiliate marketing professionals in the US to gather and learn from one another in a cooperative environment.
The mission of Affiliate Summit is to be the leading global source of learning and networking opportunities surrounding the affiliate marketing industry. For the coming year the second summit is to be held in Boston on the following dates:
August 10-12, 2008 (Boston, MA): Affiliate Summit 2008 East
There are plans underway to increase the number of summits within the US and to even go International. Do visit the official site at http://www.affiliatesummit.com/. Registration mails can be sent to registration@affiliatesummit.com . Registration is possible for getting either the full Conference Pass or for just the Exhibit Hall Pass.
Outsource Strategies International (OSI) is an Oklahoma based outsourcing pioneer company offering professional services for clients in viral marketing, affiliates marketing, SEO (search engine optimization, SEM (search engine marketing), link development, directory submission and PPC advertisement services.
Labels: Affiliate marketing conference USA, Affilliate Marketing Summit 2008, Link building, SEM, SEO
Common SEO Mistakes
Not everybody is familiar with search engine optimization and even many business houses today are quite naive and unaware of the power of online marketing and promotion. They feel it is a Herculean task to be able to make a great success of their business via the websites. Thus quite often, SEO professionals come across prospective client websites and feel that there is a need to change everything in the website in order to optimize it for search.
What are the most common SEO mistakes that are made by companies and websites world wide? Here are some of the most common mistakes,
- Having bad Navigation
- Using poor titles
- Canonical content
- Difficult site access
- Ignoring keyword research
- Over use of Flash
- Not enough linking
- Creating multiple websites with similar content
- Cloaking unethically
- Broken links
- Burying old content
- Bad redirecting (302)
- Same keyword and description in all pages
- Use of duplicate content
- Back link spamming
- Keywords stuffing in Meta tags /image /alt tags, etc.
Labels: Search engine marketing, search engine optimization, SEO, SEO mistakes
SEO and Web Page Indexing
How are the web pages indexed by the different search engines? It is done by a web crawler. A web crawler a web robot/spider is a program or automated script that browses the World Wide Web in an automated and systematic way. These specialised Website crawlers are used by all the leading search engines, Google, Yahoo! and Microsoft to find web pages for their algorithmic search results.
A great part of these web pages lie in the deep or invisible Web. How can such pages be accessed by the robots? These pages can only be accessed by submitting queries to the database, and cannot be regularly indexed or found by the web crawlers.
Often search engines also have paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.
Another SEO function is making a sitemap. What is a sitemap? A sitemap is an XML file that lists all the URLs for a site with more details on each of them. Sitemap requires an XML type feed to be created and submitted for free so that we become sure that all web pages are found, especially the pages without direct link.
It is also possible to avoid the robots and hide certain pages without getting it indexed if not wanted by web masters. The use of the Robots Exclusion Protocol or robots.txt protocol is a method to prevent the web spiders and web robots from accessing all areas of a website.
Outsource Strategies International (OSI) is a US based BPO company that offers specialty SEO services including, India SEO, PPC services, directory submission, link exchange, search engine optimization marketing, SEO copywriting, and PPC search engine internet marketing.
Search Engine Optimization, PPC Search Engine Marketing, SEO Content Development
Labels: Indexing, Robots, Robots protocol, SEO, Serach Engine Optimization
