Common SEO Mistakes

Thursday, December 06, 2007

Not everybody is familiar with search engine optimization and even many business houses today are quite naive and unaware of the power of online marketing and promotion. They feel it is a Herculean task to be able to make a great success of their business via the websites. Thus quite often, SEO professionals come across prospective client websites and feel that there is a need to change everything in the website in order to optimize it for search.

What are the most common SEO mistakes that are made by companies and websites world wide? Here are some of the most common mistakes,

• Having bad Navigation
• Using poor titles
• Canonical content
• Difficult site access
• Ignoring keyword research
• Over use of Flash
• Not enough linking
• Creating multiple websites with similar content
• Cloaking unethically
• Broken links
• Burying old content
• Bad redirecting (302)
• Same keyword and description in all pages
• Use of duplicate content
• Back link spamming
• Keywords stuffing in Meta tags /image /alt tags, etc.

Outsource Strategies International (OSI ) is a US based business process outsourcing company that offers a wide range of services like search engine optimization, search engine marketing, viral marketing, PPC advertisement, directory submission, link building, web content development, and website assessment.

Labels: Search engine marketing, search engine optimization, SEO, SEO mistakes

posted by Outsource Strategies International @ 9:18 PM Go to Common SEO Mistakes

Search Engine Marketing Professional Organization (SEMPO)

SEMPO (Search Engine Marketing Professional Organization) is the largest search marketing-specific nonprofit trade organization in the world with the objective of serving the search engine marketing industry and its professionals. SEMPO's objectives are to provide foundation for,

• Industry growth through building stronger relationships
• Fostering awareness
• Providing education
• Promoting the industry
• Generating research
• Creating a better understanding of search and its role in marketing.

With thousands of representatives from over 30 countries, SEMPO has over 630 members. SEMPO is sponsored in part by Microsoft, Yahoo!, Google, Superpages.com, and Search Engine Strategies.

Its official site is http://www.sempo.org/home Memberships to SEMPO are available at both individual and Corporate levels. However though being an organization that promotes search engine marketing it is not an accreditation body for SEM firms. Sempo has an institute that offers courses in search engine marketing. The courses include,

• Fundamentals of Search Marketing
• Advanced Search Engine Optimization
• Advanced Search Advertising

The site can be accessed at http://www.sempoinstitute.com/ All courses and tests are conducted online. The courses are ideally suited for copywriters, marketing managers, media buyers, webmasters, and anyone associated with Internet decisions. SEMPO also offers SEM Corporate training programs for current and future employees.

Outsource Strategies International (OSI) is a US based BPO firm offering professional services in search engine marketing, SEO, PPC advertising, link building, content writing, SEO blogging, directory submission, viral marketing and website assessment.

Labels: Search engine marketing, search engine marketing professional organization, SEM, SEMPO

posted by Outsource Strategies International @ 9:01 PM Go to Search Engine Marketing Professional Organization (SEMPO)