• Client interview - Identifying client objectives such as website traffic, sales, leads or ranking
• Website analysis - It includes identifying website's present position among its competitors.
• Strategic planning - Finds out the objectives of search engine marketing and creates targeted keyword phrase list for optimization.
• Keyword analysis and research - Generates a keyword analysis report with a list of targeted keywords or keyword phrases.
• Technical optimization assessment - Includes identification of technical opportunities to make a website search engine friendly.
• Web content optimization - It is the main part of website optimization. Contents are optimized using relevant keywords or keyword phrases.
• Link popularity building - Builds links from high quality and top ranking websites.
• Sitemap - Create and submit XML sitemap documents. Monitoring services may or may not be available depending on the service provider.
• Directory submission - Includes manual and paid submission.
• Monitoring service - Monitors website ranking, pages indexed, links and make proactive adjustments.
• SEO reporting - Report generation for client satisfaction. It includes ranking, ongoing optimization requirements, unique visitors to the website, sales, and campaign performance.

• Keywords or keyword phrases
• Website title, description and text
• Links

Keyword selection is the first step. Here the optimizer has to consider the phrases what the people are trying to search on. Most of the single words are competitive in search engines, thus try to use phrases. A list of such keyword phrases for each page will tend to generate high ranking.

Some search engines put high priority to the title words when calculating ranking a website. Having important keywords in the title will be an advantage. Some search engine algorithms follow guidelines on the number of characters that can have in title section. The simply listing keywords in the title may lower search engine ranking or even remove your listing from search engine results.

Description part is also a major consideration. Use the best keywords or keyword phrases in the description. In order to make a good sense, use keywords as close to the beginning of description. In the case of text, use keyword phrases and tags such as alt tags, Meta tags, and headings. A content rich page increases your website ranking.

Links, including both inbound and outbound links, is a good idea to increase page ranking. There are four ways to acquire links - directory linking, reciprocal linking, content donations, and purchasing links from other top ranking sites. In addition, links from blogs increase website traffic dramatically.

Even though, there is no any clear cut rules to identify good search engine optimization, adopt only the search engines approved techniques for your website promotion. Nowadays, search engine algorithms are more advanced in determining what rules are used during the optimization process.

• Number of people who visit a website
• Number of page views for each visitor
• Duration of a user's visit
• Time required for viewing a page
• Popular pages in the site
• Most required entry and exit pages
• Link source that leads a website

• Panel survey -It is a part of website analytics method and acts like a scientific tool to determine a complex problem. Here, a research company selects volunteers to be part of a panel, which represents the amount of Internet users. The company installs tracking equipments to the volunteers' computer and these record all Internet activity.
  
• Server logs - A web server logs all the required files and the logs files can be analyzed using software or other applications. The logging can be done by the web server or the website.
  
• Browser analysis - It is one the latest method of website traffic analysis done by inserting client side script (also called web bug or tag) on each web page. It is designed to work each time when the page is loaded.

• Blogging - Enables website owners to communicate personally and dynamically with customers
• Affiliate marketing
• RSS feeds for back links and display web contents in other websites.
• E-mail news letters - Allow you to spread information to customers and prospects
• Content marketing - Distributes web articles to ezines and article directories
• Joint ventures with other online businesses
• Web statistics - Enables you to keep track of your site and improve ROI (Return On Investment)

• Keyword analysis - Finding relevant search terms in association with your business
• Website design - Applying design tools for developing a professional marketing website
• Search engine optimization - Applying SEO tools in order to make each webpage search engine friendly
• Linking - Providing inbound and outbound links
• Reporting - Generating monthly reports

Affordable website promotion services are best suit for small budget businesses. Small business owners search for new techniques to promote their businesses when they have little money for promoting website on the Internet. Here are some online traffic routes that help small business owners make their website more visible.

• Pay-per click advertising - It is an inexpensive method of drawing more customers to a website. By applying latest advertising tools, one can make a website more attractive, however, it depends on the type of business and the budget. A good-looking website with appealing sales messages can attract more potential customers that appeal them to do an action (click on links).
• Selecting an affordable web hosting service - One of the advantages of Internet based business is that customers can have access to a specified product or service at anytime from anywhere. Therefore one must plan his website promotion for small business around the clock to cater to customers from different geographical zones with different time zones. An affordable website hosting service can do the best job for you.
• Email marketing - This marketing strategy includes making an email database and send out emails to customers to encourage repeat visits from them.
• Link Exchange - Exchange links with other websites
• Forums and blogs - Both make regular contributions to your online business

• The key to driving repeat traffic is creating a good website that is unique and full of good content. If your website design follows the ranking disciplines of search engines, you can gain the benefits of increased web traffic continuously.
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  Advertise a website on search engines or making a website search engine friendly - Search engine rules undergo changes continuously. Understanding the nature of search engine algorithms help you to make a website more search engines friendly.
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  Search engine advertising is another method of getting targeted traffic absolutely free.
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  Utilizing the power of link exchange - Through basic link exchange programs, you may get some hits from partner websites. After joining a link exchange program, you can employ more techniques that you learned and make your links work more effective as possible.
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  Using pay-per click programs - Pay per click advertising ensure you plenty of free traffic to your website for a longer period. For newer websites, pay-per click advertising has become an attractive option for getting targeted traffic.
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  Creating blogs - Blogging has great consideration when ranking a website. A blog can act as a 'related website'. Each blog not only attract its own traffic, but also generate traffic to the main site.
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  Using viral marketing plans - Passing marketing message is an effective method of promoting a website online.
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  Directory submission - By submitting into a list of search engine friendly directories, a website can get greater authority in most of the search engines.
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  Article submissions - Writing informative and unique website articles about your services or products and submitting the articles into directories is the best idea to increase website popularity.