Image SEO (Search Engine Optimization)

Thursday, February 28, 2008

Any one regularly browsing the Internet knows about the misery of endlessly waiting for a web page to come up on the screen. Very often we skip the page or website when it starts taking even a bit too longer than a few seconds. Most of the time the increased time taken for opening up of the webpage is due to the heavy image files on the page. Therefore one must see that image files that are put on websites must be optimized so that this can reduce the time taken for opening of the webpages.


Thus all graphics have to be made user-friendly. Images have to be edited, sharpened, condensed, and cropped to give them a better quality. It will also help in lowering the down load time. Some of the different image optimization processes are,

  • Image size definition
  • Image compression
  • Alt tag generation
  • Slide show creation
  • Include keywords in image file names
  • File format conversions
  • Use captions and descriptive text near images
  • Image modifications
  • Have unique/original images
  • Dimension declaration in pixels.

Now that Google is popularizing the Universal search that displays a blended SERP (Search engine Results Page), it is a good idea to optimize our site for Google image search also. Remember to enable the enhanced image search in Google webmasters tools. One can find it under Diagnostics / Tools / Enhanced Image Search.

Outsource Strategies International (OSI) is a US based company that offers solutions in SEO, SEM, PPC advertising, viral marketing and more.

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posted by Outsource Strategies International @ 11:15 PM