Search Engine Optimization (SEO) refers to optimization of your website for certain key words, thereby improving the website's visibility and the incoming traffic, conversion rates and profits. But what is personalized search? Let me explain.

How have search engines been searching until now? For every single query that was typed into the query box it came up with its best results depending on its algorithm and the keywords relevance. These results were same irrespective of whoever the user was. Thus if two different people Bill and John, from two different computers typed in the same keyword at the same time, both would see the same results. However though Bill may be satisfied with the results in the SERP (Search Engine Results Page), Bill may not be satisfied with the results. This is because even though Bill used the keyword he had something else in mind. It could be because Bill is 54 years old while John is just 12.

The search engines have decided they are going to change for the better. Search has been evolving and it is time to change. The future is going to be about personalized search. Google is already into it. Here is an article on personalization at the official Google blog, http://googleblog.blogspot.com/2007/02/personally-speaking.html

With personalized search users can be assured that they will get the results that are more in tune with their requirements. Most of the search engine systems that were written in the past only had a rough understanding of the keyword and focused mainly on the words but not the meaning behind them. Not any more. So how is it done? Well to better understand the intention of the user and serve better, the search engines have got to,

SMX West is definitely going to be the best search engine activity on the West Coast this year. This Search Engine Marketing Expo is scheduled to be held at the Santa Clara Convention Center, California, from February 26-28, 2008. More than 1600 search marketers from more than 800 companies are to attend SMX West. Participants can feast on cutting-edge SEO and PPC content, insightful keynotes and community-building networking events.

No SEO /SEM professional can afford to miss the "Future of Search" Keynote Series that will kick off SMX West and will be delivered from the likes of Program chair and SearchEngineLand Editor-In-Chief, Danny Sullivan.

Here is the agenda, http://searchmarketingexpo.com/west/2008/agenda.shtml

For registration details and various options availability go to, https://www.eiseverywhere.com/ereg/newreg.php?eventid=2006

SMX theater features many educational sessions which is free for participants. Here is the list of presentations,http://searchmarketingexpo.com/west/2008/theater.php

Take a look at the SMX parties / events / networking opportunities here, http://searchmarketingexpo.com/west/2008/parties.shtml

For outsourcing of services like SEO, SEM, PPC advertising, viral marketing or for any other BPO solutions call the Oklahoma based leader OSI (Outsource Strategies International).

Optimizing for Blended or Universal search would mean, optimizing images and news items also to appear during a keyword search. More importance has to be given to blogging , consistent addition of new web content, the ALT text and image size, video files etc.

Take a look at this sample page http://www.google.com/search?esrch=RefinementBarLhsGradientPreview&q=ipod

For professional yet affordable solutions in SEO, SEM, PPC advertising, viral marketing and Universal SEO services call OSI (Outsource Strategies International) the Oklahoma based BPO Company.