Gold Mine of SEO Blogs (Links to the Best)

Monday, March 3, 2008

SEO (Search Engine Optimization) Blogs are indeed a gold mine of SEO/SEM knowledge. Both professionals and aspirants can learn all they want by just making it a point to read the blog posts regularily. It will not only help to keep in touch with what is happening but also learn a lot. It is specifically a must for those who don't get to attend the various SEO/SEM Summits and Conferences. Please find below links to few of the best SEO blogs available on the Internet.

Outsource Strategies International (OSI) is a US based BPO company that offers various outsourcing solutions in SEO, SEM, PPC advertising, content development and much more.

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posted by Outsource Strategies International @ 10:51 PM Go to Gold Mine of SEO Blogs (Links to the Best)



SEO and Bread Crumbs Navigation

Sunday, March 2, 2008

SEO or search engine optimization is all about making your website as search friendly as possible. One of the basic methods of making your website search friendly is to always provide the search engines with an important, contextual clue as to the topic of the linked page. This is where the importance of breadcrumbs comes in. The term "breadcrumb" is taken from the trail of breadcrumbs left by Hansel and Gretel in the popular fairytale.

What are breadcrumbs? Breadcrumbs are navigational links that appear below the page header. They are paths that let a user to orient within the website. These links provide a single hierarchical path even though there may be more than one path to access a webpage. Good SEO practices must choose the most frequently used route, or the route with the most appropriate context. They do not necessarily have to follow the directory structure.

There are three types of web breadcrumbs. These are,

  • Path breadcrumbs that are dynamic and show the path that the user has taken to reach a page.
  • Location breadcrumbs that are static pages located in the website hierarchy.
  • Attribute breadcrumbs that give information that categorizes the current page.

Here are some tips for effective navigation and optimization of website:
  • Incorporate breadcrumbs into online catalogs
  • Checkout catalogs
  • Have keyword-rich anchor text
  • Limit the number of crumbs to 6 or fewer
  • Avoid use of abbreviations
  • Capitalize the first letter of each word
  • Use full title when it is short
  • Titles must be short
  • Do not follow a spider's path for the breadcrumb.
Outsource Strategies International (OSI) is a US based company that offers professional outsourcing services in SEO, SEM, PPC advertising and more for clients in the US and world wide.

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posted by Outsource Strategies International @ 11:47 PM Go to SEO and Bread Crumbs Navigation



Image SEO (Search Engine Optimization)

Thursday, February 28, 2008

Any one regularly browsing the Internet knows about the misery of endlessly waiting for a web page to come up on the screen. Very often we skip the page or website when it starts taking even a bit too longer than a few seconds. Most of the time the increased time taken for opening up of the webpage is due to the heavy image files on the page. Therefore one must see that image files that are put on websites must be optimized so that this can reduce the time taken for opening of the webpages.


Thus all graphics have to be made user-friendly. Images have to be edited, sharpened, condensed, and cropped to give them a better quality. It will also help in lowering the down load time. Some of the different image optimization processes are,

  • Image size definition
  • Image compression
  • Alt tag generation
  • Slide show creation
  • Include keywords in image file names
  • File format conversions
  • Use captions and descriptive text near images
  • Image modifications
  • Have unique/original images
  • Dimension declaration in pixels.

Now that Google is popularizing the Universal search that displays a blended SERP (Search engine Results Page), it is a good idea to optimize our site for Google image search also. Remember to enable the enhanced image search in Google webmasters tools. One can find it under Diagnostics / Tools / Enhanced Image Search.

Outsource Strategies International (OSI) is a US based company that offers solutions in SEO, SEM, PPC advertising, viral marketing and more.

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posted by Outsource Strategies International @ 11:15 PM Go to Image SEO (Search Engine Optimization)