Gold Mine of SEO Blogs (Links to the Best)
Monday, March 3, 2008
SEO (Search Engine Optimization) Blogs are indeed a gold mine of SEO/SEM knowledge. Both professionals and aspirants can learn all they want by just making it a point to read the blog posts regularily. It will not only help to keep in touch with what is happening but also learn a lot. It is specifically a must for those who don't get to attend the various SEO/SEM Summits and Conferences. Please find below links to few of the best SEO blogs available on the Internet.
- http://www.seroundtable.com/
- http://www.seobythesea.com/
- http://www.seomoz.org/blog
- http://www.mattcutts.com/blog/
- http://searchengineland.com/
- http://www.searchenginejournal.com/
- http://www.seopedia.org/
- http://www.seobook.com/blog
- http://blog.searchenginewatch.com/blog
- http://www.stuntdubl.com/
- http://www.seochat.com/
- http://www.toprankblog.com/
- http://www.searchengineguide.com/
- http://www.bruceclay.com/blog/
- http://www.martinibuster.net/
- http://videos.webpronews.com/
- http://blog.seoptimise.com/
- http://www.pagetrafficblog.com/
Labels: Image Search engine optimization, search engine marketing, Search Engine Optimization, search marketing Blogs, SEM blogs, SEO Blogs
posted by Outsource Strategies International @ 10:51 PM
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SEO and Keyword Research
SEO or search engine optimization of a website must start with a proper keyword research. Keyword here refers to the words or phrases that a web searcher types into the Google or any other search engine box. What has to be researched here? Well keyword research is defined as the act of determining those keywords/phrases by which people search for a topic of interest on the Internet. SEO professionals have to thus develop the art of choosing the apt keyword that will be used by the potential customer and then optimize the website/ webpage for such a search. When a particular keyword is used to search our website must be ranked high on the SERP (search engine results page).
Keyword research is a technique that one can master by experience. There are many free and paid keyword research tools available online that can be used. Here are some important points during keyword research that must be kept in mind:
- Get familiar with the target audience
- Select keywords that have high search volume
- Familiarize with the specific industry terms
- General terms are more competitive
- Low volume but very specific keyword can get quality traffic
- Reach a balance with regards to volume and quality
- Better to focus on the specific long tail keyword (those with more than three words)
Here is a link to the list of some of the best keyword research and suggestion tools at,http://tools.seobook.com/keyword-tools/
Outsource Strategies International (OSI) is a US based BPO company that offers services in SEO, SEM, PPC advertising, viral marketing and more for clients globally.
Outsource Strategies International (OSI) is a US based BPO company that offers services in SEO, SEM, PPC advertising, viral marketing and more for clients globally.
Labels: keyword suggestion tool, keyword tool, search engine marketing, Search Engine Optimization, SEO Keyword research, SEO/SEM
posted by Outsource Strategies International @ 9:32 PM
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SEO/SEM and Bounce Rates
A website needs to be optimized for the search engines and hence online business website owners always get services from professional SEO/SEM (search engine optimization/marketing) companies. An ongoing SEM campaign will definitely bring in a lot of traffic, but it must be useful traffic. One must be very clear of the objective of a web page or website. If you have a PPC advertisement program then only when the required click or conversion happens can one can say that our SEO/SEM effort has been successful. This is when the importance of measuring bounce rate has to be recognized. So What is a bounce rate?
A bounce rate refers to the rate at which people "reject" a web page on which they have landed. If we use any web analytical software or Google Analytics (GA) it becomes our website. Generally speaking if the visitor sees only one page of the website it is said to be a bounce. Some web analytics go by the time factor. Spending less than 10 seconds on a web page is enough reason to call it a reject. A bounce rate information can be very useful for us to study and improve our online marketing efforts. Bounce rates can be measured for the different keywords and we can identify and isolate those keyword searches that end up with a high bounce rate. This type of bouncing is sure to make us ask questions! Is this not what the visitor or searcher wanted? What can you do on that content/page to retain the search visitor's presence?
Bounce rates can also be monitored such that we can identify those websites that are sending us traffic that is not of quality. Thus if we have traffic inflow into our website from 4 different websites and identify that visitors that came in from one particular website immediately leave, then we will come to know that something needs to be changed at that source. Here are some of the different factors that determine the bounce rate.
- Search engine ranking of the page
- Type of Audience
- Advertisements
- Survey requests
- Landing Page Design
- Ad and Landing Page
- Messages Emails and Newsletters
- Load time of the web page
- Links to external sites
Outsource Strategies International (OSI) is a US based BPO company that offers services in SEO, SEM, PPC advertising for clients across the US.
Labels: bounce rates, search engine marketing, Search Engine Optimization, SEO SEM, web analytics, web metrics
posted by Outsource Strategies International @ 7:36 PM
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SEO and the HTML Source Code
Sunday, March 2, 2008
Ok if you want to find out if your competitors are also optimizing their website how do you find out? There is no need for you send some one to spy on your competitors. It will only take a minute for you to get and confirm this information online. All one needs to do is open the competitor's website and check on its HTML source Code!
Here is how to go about it. Go to the concerned site's homepage on the browser and click on "view" and choose "Source" and the HTML source code page opens up. If using Internet Explorer 2.x, right-click the Web page, and then click View Source. To view the HTML source code for a Web page that contains frames, right- click the Web page in a frame, and then click View Source.
Now if the page is being optimized you will have to just see if they are using their main keywords in the header tags, the title tags , and in the image alt tags. These are always located near the top of the source code. Also you will find that the text on the web page contains a minimal repeated use of the keyword. These must be more than enough clue to confirm the fact that your competitor is also smart enough to go for website optimization.
There are many free online tools that can be used to get the HTML source code for any website. Here is one such tool;http://www.submitexpress.com/snooper/
It is also a good practice to validate your site's HTML code. W3C compliance should be implemented for the users, to improve accessibility and usability of the website. Here is the tool;http://validator.w3.org/
Call OSI (Outsource Strategies International) the Oklahoma based company that offers professional services in SEO, SEM, PPC advertising and more for clients globally.
If you have a business and most of your business comes from your website, chances are that you have been investing in an SEO (Search Engine Optimization) campaign for your website and have been getting good and effective professional SEO advice. Now if you have other business competitors who also have their websites but you are not sure if they also have an SEO campaign going on, this ignorance will keep you anxious. But there is a quick solution!
Ok if you want to find out if your competitors are also optimizing their website how do you find out? There is no need for you send some one to spy on your competitors. It will only take a minute for you to get and confirm this information online. All one needs to do is open the competitor's website and check on its HTML source Code!
Here is how to go about it. Go to the concerned site's homepage on the browser and click on "view" and choose "Source" and the HTML source code page opens up. If using Internet Explorer 2.x, right-click the Web page, and then click View Source. To view the HTML source code for a Web page that contains frames, right- click the Web page in a frame, and then click View Source.
Now if the page is being optimized you will have to just see if they are using their main keywords in the header tags, the title tags , and in the image alt tags. These are always located near the top of the source code. Also you will find that the text on the web page contains a minimal repeated use of the keyword. These must be more than enough clue to confirm the fact that your competitor is also smart enough to go for website optimization.
There are many free online tools that can be used to get the HTML source code for any website. Here is one such tool;http://www.submitexpress.com/snooper/
It is also a good practice to validate your site's HTML code. W3C compliance should be implemented for the users, to improve accessibility and usability of the website. Here is the tool;http://validator.w3.org/
Call OSI (Outsource Strategies International) the Oklahoma based company that offers professional services in SEO, SEM, PPC advertising and more for clients globally.
Labels: HTML source code, HTML tool, HTML validation, search engine marketing, Search Engine Optimization, SEO SEM, W3C
posted by Outsource Strategies International @ 10:23 PM
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Web Content Development and SEO
Most SEO (Search Engine Optimization) professionals are good web content developers. So what is web content development? It is the process of publishing of any kind of information on the Internet. Website content can be made up of a combination of text, pictures, audio and video recordings. It consists of these basic different processes.
- Researching of material
- Writing of content
- Collecting/ accumulating content
- Organization of content
- Editing of content
One of the foremost questions the content developer asks is about the details of the target audience and the purpose of the audience. He must also plan and find how and what the audience can gain from the website's content. How is he going to get this accomplished? Actual details about the site's visitors, audience, their concerns, needs and requirements etc have to be collected and this data must grow over time. One should not start with a broad group of target audience but stick to a smaller group and then gradually expand.
Once we are sure of our website's objectives and its target audience, we have to make a list of specific objectives, or goals, for the website to accomplish. Thus if we have products to sell one must make available details and articles about the different products that will be searched by prospective clients. Titles with the right keywords is a very crucial aspect of SEO based article publishing on the website. Content should include photographs of the product/services, its prices, and a detailed product specification along with information about how to order and pay for the product. Needless to say a good web design and a good navigation on the website is a mandatory. One must also be able to attract the visitors with a variety of visual cues.
Every web page must also have hyper text links to other pages of allied interests that the visitor may want to read. A good SEO based web development that avoids spamming and regularly publish web content along with linking to similar website communities will take the site a long way on the road of success.
OSI (Outsource Strategies International) is an Oklahoma based company that offers professional services in SEO, SEM, PPC advertising, content writing and more to clients across the USA and globally.
Labels: search engine marketing, Search Engine Optimization, SEM, SEO, web content development, web content writing
posted by Outsource Strategies International @ 7:54 PM
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Guerrilla Marketing and Viral Marketing
Friday, February 29, 2008
Levinson, the author of the book identifies the following principles as the foundation of guerrilla marketing:
Guerilla is today associated and used as a substitute term for many non-traditional marketing media including viral marketing, buzz marketing, ambient marketing, undercover marketing, undercover marketing, presence marketing. Online viral marketing campaign is concerned with marketing techniques that use preexisting Internet based social networks. Promotions are done using video clips, interactive Flash games, advergames, e-books, software, images, or text messages.
Outsource Strategies International (OSI) is a US based company that offers services in SEO, SEM, PPC advertising, viral marketing and other online services for clients across the US and outside.
The term Guerrilla Marketing was coined in the year 1984. The then published book called "Guerrilla Marketing" described it as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. However today, this term is used to generally describe any aggressive, unconventional marketing method.
Levinson, the author of the book identifies the following principles as the foundation of guerrilla marketing:
- Guerrilla marketing is specifically geared for the small business and entrepreneur.
- It should be based on human psychology instead of experience, judgment, and guesswork.
- Instead of money, the primary investments of marketing should be time, energy, and imagination.
- The primary statistic to measure your business is the amount of profits, not sales.
- The marketer should also concentrate on how many new relationships are made each month.
- Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
- Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
- Forget about the competition and concentrate more on cooperating with other businesses.
- Guerrilla Marketers should always use a combination of marketing methods for a campaign. Use current technology as a tool.
Guerilla is today associated and used as a substitute term for many non-traditional marketing media including viral marketing, buzz marketing, ambient marketing, undercover marketing, undercover marketing, presence marketing. Online viral marketing campaign is concerned with marketing techniques that use preexisting Internet based social networks. Promotions are done using video clips, interactive Flash games, advergames, e-books, software, images, or text messages.
Outsource Strategies International (OSI) is a US based company that offers services in SEO, SEM, PPC advertising, viral marketing and other online services for clients across the US and outside.
Labels: buzz marketing, guerrilla marketing, guerrilla principles of marketing, online viral marketing, search engine marketing, viral marketing
posted by Outsource Strategies International @ 10:56 PM
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Marketing and Blogs
Monday, February 25, 2008
Communication has always been the key to marketing and will always be so. And blogging is a great way to communicate. Blogs are great marketing tools of today that let us communicate on a local national and international level. One may represent a business house or may even be just an individual. Using one's personal blog a person today can further his career, share his personal life with others, and network with others from the same field irrespective of their location.
So what is a blog? Actually the word "blog" is a combination of the words "web" and "log". Blog entries are made in journal style and displayed in a reverse chronological order. Actually blogs did begin in 1900 when people did keep online diaries. Today blogs have evolved and may consist of a combination of text, images, links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual, although some focus on photographs (photoblog), videos (vlog), or audio (podcasting). Readymade software is available that has made blogs very user friendly for all.
Among the main uses of blogs for marketing include,
Marketing is an old word in business management but changes in marketing technology have been constatntly revolutionizing the science of marketing. I remember studying marketing in college when the Internet was not a major force by itself. Those days we assumed that business and marketing would always involve huge expenses in traveling and postage and communication. Most of that concept has changed today. Today online marketing is an unavoidable aspect for any product or service and one can even say that the world in itself has become one big market place networked by the Internet and globalization will breaking all barriers of race, creed distance and time.
Communication has always been the key to marketing and will always be so. And blogging is a great way to communicate. Blogs are great marketing tools of today that let us communicate on a local national and international level. One may represent a business house or may even be just an individual. Using one's personal blog a person today can further his career, share his personal life with others, and network with others from the same field irrespective of their location.
So what is a blog? Actually the word "blog" is a combination of the words "web" and "log". Blog entries are made in journal style and displayed in a reverse chronological order. Actually blogs did begin in 1900 when people did keep online diaries. Today blogs have evolved and may consist of a combination of text, images, links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual, although some focus on photographs (photoblog), videos (vlog), or audio (podcasting). Readymade software is available that has made blogs very user friendly for all.
Among the main uses of blogs for marketing include,
- Used to exchange ideas
- Network with other professionals
- Promote self/ business
- Show our work /writing/product
- Develop rapport with customers/prospects
- Communicate among employees
- Better search engine indexing of website
- Increase traffic
- Regular postings increase repeat visits
Labels: Blog marketing, blogging, search engine marketing, SEO, SEO blogging
posted by Outsource Strategies International @ 9:05 PM
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The Ideal PPC Company
Sunday, February 24, 2008
If you have a product/service and want to sell it online using PPC ads you will need to decide on a professional advertisement company to manage your online advertisements. There are many online and offline PPC advertising companies. How do you go about choose a PPC Company? Will you just call them up or send one of the online companies an e-mail? What are the questions that you should ask? Remember selecting the right company is very important and the following questions must be answered satisfactorily by the prospective advertising company. These questions include,
There are some PPC consulting companies that have just one PPC program sponsored by a search engine company. They usually have a contract from a specific advertiser. There are other online marketing companies that run the program on multiple PPC advertisers and can be more advantageous from a client's point of view. The advantages are,
While one chooses the PPC do remember that choosing the PPC marketing companies can have great impact on our results. It is better to go for a marketing company with years of experience in running PPC programs and domain knowledge. It is also necessary and ideal that the company you choose does have they have keyword bidding experience for similar types of business as yours. Thus if you run a website running that does online marketing of bed linen get hold of an advertising company that has experience catering to similar or allied businesses.
Outsource Strategies International (OSI) is a US based company that offers professional yet affordable solutions in SEO, SEM, PPC advertising, viral marketing and more to clients in the US and also globally.
This is how Pay per Click (PPC) is defined by Wikipedia. "Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website." Advertisers have to bid on keywords that they think their target market may type in while searching for a product or service.
If you have a product/service and want to sell it online using PPC ads you will need to decide on a professional advertisement company to manage your online advertisements. There are many online and offline PPC advertising companies. How do you go about choose a PPC Company? Will you just call them up or send one of the online companies an e-mail? What are the questions that you should ask? Remember selecting the right company is very important and the following questions must be answered satisfactorily by the prospective advertising company. These questions include,
- Will you run the entire PPC program?
- How many current programs are you managing?
- Are you tied up with just one program?
- What is the benefit of choosing your company?
- Do you have alternate choice for bidding?
There are some PPC consulting companies that have just one PPC program sponsored by a search engine company. They usually have a contract from a specific advertiser. There are other online marketing companies that run the program on multiple PPC advertisers and can be more advantageous from a client's point of view. The advantages are,
- Can increase online user base
- More choices for competitive bidding
While one chooses the PPC do remember that choosing the PPC marketing companies can have great impact on our results. It is better to go for a marketing company with years of experience in running PPC programs and domain knowledge. It is also necessary and ideal that the company you choose does have they have keyword bidding experience for similar types of business as yours. Thus if you run a website running that does online marketing of bed linen get hold of an advertising company that has experience catering to similar or allied businesses.
Outsource Strategies International (OSI) is a US based company that offers professional yet affordable solutions in SEO, SEM, PPC advertising, viral marketing and more to clients in the US and also globally.
Labels: Online advertisement, Pay per click company, PPC campaign, PPC company, search engine marketing
posted by Outsource Strategies International @ 9:01 PM
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Search Engine Bootcamp: SEO / SEM Conference in Brisbane
Tuesday, January 15, 2008
Search Engine Bootcamp is a search marketing conference brought by Search Strategies (Australia's only search marketing events company). A one-day Search Engine Marketing workshop will be held at the Brisbane Hilton, on the 14th February, 2008. It is a full day program with four sessions. More details are available at, http://www.searchenginebootcamp.com.au/
The agenda is available at http://www.searchenginebootcamp.com.au/index.php/220/agenda/agenda-bris-251007/
Take a look at the list of Search Engine Bootcamp speakers at, http://www.searchenginebootcamp.com.au/index.php/220/our-current-speakers/.
Here is the Bootcamp contact page, http://www.searchenginebootcamp.com.au/index.php/contact-us/
Please note that Search Strategies does not sell search engine marketing or optimization services and so the participants should not expect to come with the hope that the services will be made available.
Outsource Strategies International (OSI) is a US based company that offers outsourced services in SEO, SEM, Viral marketing and PPC advertising for clients globally.
The agenda is available at http://www.searchenginebootcamp.com.au/index.php/220/agenda/agenda-bris-251007/
Take a look at the list of Search Engine Bootcamp speakers at, http://www.searchenginebootcamp.com.au/index.php/220/our-current-speakers/.
Here is the Bootcamp contact page, http://www.searchenginebootcamp.com.au/index.php/contact-us/
Please note that Search Strategies does not sell search engine marketing or optimization services and so the participants should not expect to come with the hope that the services will be made available.
Outsource Strategies International (OSI) is a US based company that offers outsourced services in SEO, SEM, Viral marketing and PPC advertising for clients globally.
Labels: Brisbane SEO, Search Engine Bootcamp, search engine marketing, SEO conference Australia
posted by Outsource Strategies International @ 10:47 PM
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What Is SEO?
Thursday, January 10, 2008
Whenever one does a web search using Google or any other browser it is quite natural that thousands of page come up and the links or sites that show up higher on the search result page end up getting more visitors and business. So everyone is trying to come on to the first page and if possible right on the top of the page. This process of bringing up your website is accomplished by the SEO people who can actually increase the number of people coming into your site whether you are selling shoes, computers, education or any other thing. SEO can be specifically targeted at either,
So what are the things actually done by the SEO guys? Here is a short list of their work
It is essential that one must take care to only use white hat SEO techniques and never be tempted by the black hat SEO techniques. What is white hat SEO technique? Just a term to show that you are a fair player. A SEO tactic is considered white hat only if it conforms to the search engines' guidelines and does not involve any deception. White hat SEO is actually more than just following guidelines. It is about making sure that one does not trick the search engines so that the web users also see the very same content that the search engine indexes and ranks. Basic SEO is quite simple and all will learn to do it. No wonder it is said that the job prospects for SEO professionals like me will not be so good a few years from now. See this post http://sphinn.com/story/10603
There are many SEO professionals who offer SEO services to companies/website owners. Even though SEO is simple, today going for an SEO program and not going for one can make the difference between night and day for many. Is SEO part of webdesign? Well not necessarily. But yes effective SEO may require changes to the HTML source code of a site and thus be incorporated into the web site's development and design program.
Outsource Strategies International (OSI) is a US based company that offers effective solutions in SEO, SEM, PPC advertising and more to clients in all the US states.
SEO or Search Engine Optimization is defined as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
Whenever one does a web search using Google or any other browser it is quite natural that thousands of page come up and the links or sites that show up higher on the search result page end up getting more visitors and business. So everyone is trying to come on to the first page and if possible right on the top of the page. This process of bringing up your website is accomplished by the SEO people who can actually increase the number of people coming into your site whether you are selling shoes, computers, education or any other thing. SEO can be specifically targeted at either,
- Regular web search
- Image search
- Local search
- Industry specific searches
So what are the things actually done by the SEO guys? Here is a short list of their work
- Coding of the website
- Website structure /presentation
- Enhancing search engine indexing
- Assist in spidering of site
- Adding page content
- Making site more user friendly
It is essential that one must take care to only use white hat SEO techniques and never be tempted by the black hat SEO techniques. What is white hat SEO technique? Just a term to show that you are a fair player. A SEO tactic is considered white hat only if it conforms to the search engines' guidelines and does not involve any deception. White hat SEO is actually more than just following guidelines. It is about making sure that one does not trick the search engines so that the web users also see the very same content that the search engine indexes and ranks. Basic SEO is quite simple and all will learn to do it. No wonder it is said that the job prospects for SEO professionals like me will not be so good a few years from now. See this post http://sphinn.com/story/10603
There are many SEO professionals who offer SEO services to companies/website owners. Even though SEO is simple, today going for an SEO program and not going for one can make the difference between night and day for many. Is SEO part of webdesign? Well not necessarily. But yes effective SEO may require changes to the HTML source code of a site and thus be incorporated into the web site's development and design program.
Outsource Strategies International (OSI) is a US based company that offers effective solutions in SEO, SEM, PPC advertising and more to clients in all the US states.
Labels: basics of SEO, search engine marketing, Search Engine Optimization, SEO
posted by Outsource Strategies International @ 8:12 PM
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SEO and LSI (Latent Semantic Indexing)
Tuesday, January 8, 2008
Everyone has certain expectations when they type in keywords on the search text box. With the ever growing volume of content made available on the Internet, one realises that the search engine is a great super librarian and the results that come out are not just at random but always arranged in the best available sequence and manner. There are three essential qualities that any search engine must have to give out a good search result. They are,
Yet from where exactly does the LSI originate? Well actually it is an information retrieval application of the superior LSA (Latent Semantic Analysis) technology. By definition LSA is a technique in natural language processing, in particular in vectorial semantics, of analyzing relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents and terms.
How is LSI different from other technologies? Well this superior LSI can investigate the semantic relationships within a text to decide as to how relevance and consistent it is to the different component parts. It is a precise technique with the power to filter information and prevent spamming.
For availing outsourced services contact Outsource Strategies International (OSI) a US based BPO leader that offers effective and affordable solutions in SEO, SEM, PPC advertising, content writing and more.
Search engine optimization (SEO) professionals always strive to optimize the websites so that the websites show up early on the SERP (search engine results page). It always helps to know the search engine technology that are used by search engines and that is when we come across the term LSI. LSI stands for Latent Semantic Technology and is the technology that makes it possible for us to search online and get good relevant and the required results from the Internet.
Everyone has certain expectations when they type in keywords on the search text box. With the ever growing volume of content made available on the Internet, one realises that the search engine is a great super librarian and the results that come out are not just at random but always arranged in the best available sequence and manner. There are three essential qualities that any search engine must have to give out a good search result. They are,
- Good recollection
- Good precision
- Good order
Yet from where exactly does the LSI originate? Well actually it is an information retrieval application of the superior LSA (Latent Semantic Analysis) technology. By definition LSA is a technique in natural language processing, in particular in vectorial semantics, of analyzing relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents and terms.
How is LSI different from other technologies? Well this superior LSI can investigate the semantic relationships within a text to decide as to how relevance and consistent it is to the different component parts. It is a precise technique with the power to filter information and prevent spamming.
For availing outsourced services contact Outsource Strategies International (OSI) a US based BPO leader that offers effective and affordable solutions in SEO, SEM, PPC advertising, content writing and more.
Labels: Latent Semantic Indexing), LSI, search engine marketing, Search Engine Optimization, SEM LSI, SEO
posted by Outsource Strategies International @ 7:09 PM
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Link Farms and Search Engine Optimization
Wednesday, January 2, 2008
As a bad SEO practice one may join any such link program and make one's website seem to look popular instantly/ overnight. As most of such link programs have up to hundreds or thousands or more of members instant access to large number of sites becomes possible. But please beware, because the website crawlers from Google and other search engines can easily identify such an artificially given boost of link popularity. It is aware that this kind of linking has nothing to do with real popularity of the website and that it amounts to actually cheating/misleading the online visitor.
It is unfortunate that many a websites have got penalized by Google (like a fall in the website's page rank) just because they took part in such link programs though innocently without being aware of its long term implications. It is possible that the intention of the webmaster was not to fool the search engine like Google, but to increase its incoming website traffic. However it still amounts to bad SEO practice. Take a look at the webmaster guidelines from Google at http://www.google.com/support/webmasters/bin/answer.py?answer=35769&hl=en
It is always better to get incoming links from a reputed website with a better page rank and one that is more relevant to our website's topic or business. The search engine does not just look at the quantity or numbers of the inbound links but also looks into the quality of these links. If links are coming in from some irrelevant low profile/bad neighborhood websites it would definitely not impress the search engines. So then what is the way to increase your site links? The simple answer is to get simple reciprocal links. Just find a good website and write to them or contact them to swap links with you. This kind of link swapping has a double advantage,
What are link farms? Well, you could say as the name suggests that they are farms that produce links. To be clearer, it is a system where all the members of the group are linked to each other via a common link page. Thus each of the member's website will have a link to the other member's website. Sounds quite convenient for the website, but there is more to it than meets the eye.
As a bad SEO practice one may join any such link program and make one's website seem to look popular instantly/ overnight. As most of such link programs have up to hundreds or thousands or more of members instant access to large number of sites becomes possible. But please beware, because the website crawlers from Google and other search engines can easily identify such an artificially given boost of link popularity. It is aware that this kind of linking has nothing to do with real popularity of the website and that it amounts to actually cheating/misleading the online visitor.
It is unfortunate that many a websites have got penalized by Google (like a fall in the website's page rank) just because they took part in such link programs though innocently without being aware of its long term implications. It is possible that the intention of the webmaster was not to fool the search engine like Google, but to increase its incoming website traffic. However it still amounts to bad SEO practice. Take a look at the webmaster guidelines from Google at http://www.google.com/support/webmasters/bin/answer.py?answer=35769&hl=en
It is always better to get incoming links from a reputed website with a better page rank and one that is more relevant to our website's topic or business. The search engine does not just look at the quantity or numbers of the inbound links but also looks into the quality of these links. If links are coming in from some irrelevant low profile/bad neighborhood websites it would definitely not impress the search engines. So then what is the way to increase your site links? The simple answer is to get simple reciprocal links. Just find a good website and write to them or contact them to swap links with you. This kind of link swapping has a double advantage,
- Can build good relations with other related business
- Can impress the search engines with link popularity
Labels: link building, search engine marketing, SEM, SEO
posted by Outsource Strategies International @ 10:27 PM
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SEO Tips for making Effective Landing Pages
Sunday, December 30, 2007
Here area a few tips that must be used to create successful landing pages for promotion of a product:
For cost effective outsourcing of domestic and offshore SEO/ SEM services and content development services do contact Outsource Strategies International (OSI) the US based BPO pioneer with representation in all the US States.
Landing pages are where the web users get to after having clicked on a link from the search engine or some promotional e-mail advertisement campaign that was used for promotion of some product or service. Hence the landing pages are the most critical places that must finally motivate the prospective client to "accept" the service/product. Only those who commit by either registering or be a part of the mailing list become prospective clients worthy to be called the conversion.
Here area a few tips that must be used to create successful landing pages for promotion of a product:
- Stick to the description of the product without deviation
- Show details of product/photos/audio/ music
- Include maximum information about the product
- Must use persuasive language
- Repeat important messages
- Describe the technology used
- Demonstrate all functions /potentials of product
- Show product as a problem solver
- Use graphics for communication
- Offer time based special offers
- Use clean good content
- Good easy navigation is essential
- Customer must have the minimal risk
For cost effective outsourcing of domestic and offshore SEO/ SEM services and content development services do contact Outsource Strategies International (OSI) the US based BPO pioneer with representation in all the US States.
Labels: landing page design, search engine marketing, Search Engine Optimization, SEO, SEO tips
posted by Outsource Strategies International @ 11:39 PM
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SEO Wisdom of Ranking
Thursday, December 27, 2007
Remember this is not a document that attempts to reverse-engineer Google's algorithm, nor does it attempt to inform web developers or marketers about how to optimize their sites. But yes, it is SEO wisdom of the highest order indeed.
The contributors rated each factor on a scale of 1 - 5:
For professional outsourced services in SEO, SEM, content management, viral marketing and PPC advertising do contact OSI (Outsource Strategies International)) the US based BPO pioneer.
In April 2007 the world's top SEO leaders (about forty of the best) got together and voted on what they thought are the factors that affect a web page/ site's page rank. The result of this has been since a great valuable resource for the seo communities. It is available as an article as it appeared then on the seomoz.org website and can be accessed at http://www.seomoz.org/article/search-ranking-factors
Remember this is not a document that attempts to reverse-engineer Google's algorithm, nor does it attempt to inform web developers or marketers about how to optimize their sites. But yes, it is SEO wisdom of the highest order indeed.
The contributors rated each factor on a scale of 1 - 5:
- Does Not Influence Ranking
- Fractionally Weighted
- Some Importance
- Moderately Weighted
- Strongly Weighted
- Does not inhibit crawling nor harm rankings
- Slightly detrimental to crawling/rankings
- Somewhat detrimental to crawling/rankings
- Moderately detrimental to crawling/rankings
- Strongly detrimental to crawling/rankings
For professional outsourced services in SEO, SEM, content management, viral marketing and PPC advertising do contact OSI (Outsource Strategies International)) the US based BPO pioneer.
Labels: search engine marketing, Search Engine Optimization, SEM, SEO, SEO wisdom, web ranking factors
posted by Outsource Strategies International @ 11:37 PM
Go to SEO Wisdom of Ranking
