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Monday, January 14, 2008
PPC Management Services
PPC stands for the Pay Per Click type of advertisement on the Internet. Every PPC advertisement that is put online has the objective of being visible to the maximum number of people so that it can be clicked by the visitors and also convert most of the clicks into sales etc.
PPC marketing services are provided by online specialists who can offer good and effective solutions in PPC advertising. These are the following processes that are followed. The website is first analyzed after the main objective of the business is known. One will have to define the PPC objective and clearly specify the budget for the program. This is followed by setting up of the PPC account. Other processes are,
- Keyword research
- Selecting keywordTitling with keyword
- Writing the description
- Bidding analysis and management
- Monitoring of the ads
- Evaluation of the ads
- Progress report preparation
- Ads reviewing
- Ensuring conversion
Among the different parameters in a weekly PPC progress report are included the total number of clicks, total money spent, the total number of conversions and the cost for each conversion. It is also the work of the PPC advertising professionals to see if the keywords and ads need to be tweaked. A review is done and fresh ideas are added to the PPC campaigns. Those ads that do not get enough clicks and conversions are focused at for changes to be made.
Outsource Strategies International (OSI) is a US based company that offers solutions in SEO, SEM, PPC advertisement, viral marketing and more for clients in the US, Canada and the UK.Labels: PPC Advertising, PPC Campaign, PPC management, PPC services, SEM, SEO
posted by Outsource Strategies International @ 9:43 PM
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Monday, December 31, 2007
Principles of Viral Marketing
We can define viral marketing as a strategy that encourages individuals to pass on a marketing message to others and creating the potential for exponential growth in the message's exposure and influence. It was the Harvard school professor Jeffrey F. Rayport, who coined the term viral marketing in December 1996. It is a synonym of word-of-mouth marketing. He used the term for an article which had the title "The Virus of Marketing".
The term viral marketing was later made more popular by the venture capital firm Draper Fisher Jurvetson (DFJ) which is based in Menlo Park, California with worldwide affiliate offices and over $4.5 billion in capital commitments. It is well known for funding Hotmail (acquired by Microsoft), Overture (acquired by Yahoo) and Skype that was acquired by eBay. The term viral marketing was used to describe Hotmail's e-mail sending practice of advertising itself in the outgoing mails of its service users.
Following are the main six principles of viral marketing, but do remember that it is not necessary for all the principles to be mandatory followed in any campaign though the more closer it is to these principles, the better.
- Give away products or services
- Provides for effortless transfer to others
- Scales easily from small to very large
- Exploits common motivations and behaviors
- Utilize existing communication networks
- Take advantage of others' resources
Take a look at the original post of "The Six Simple Principles of Viral Marketing" http://www.wilsonweb.com/wmt5/viral-principles-clean.htm. It was written by Dr. Ralph F. Wilson, E-Commerce Consultant Web Marketing Today, February 1, 2005 and originally published in 2/1/2000.
Outsource Strategies International (OSI) is a US based company that offers professional yet affordable outsourced services in search engine optimization, search engine marketing, PPC advertisement, to clients in all the US States Canada the UK and Australia.Labels: PPC Advertising, Search engine marketing, search engine optimization, SEM, SEO, Viral marketing
posted by Outsource Strategies International @ 8:06 PM
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