What are the different possible online marketing tactics? Well here is the entire list of 35 different tactics.
- Blogging
- Email marketing
- Branded microsites
- Online display ads
- Online communities/forums
- Advergaming
- Podcasts
- Rich media apps/demos (Flash)
- Rich media avatars
- Virtual worlds
- Social networks ( Facebook, LinkedIn)
- Webinars /Teleconference
- Virtual tradeshows
- Video marketing
- Contextual Advertising
- Widgets
- Mobile ads
- Search engine optimization
- User generated content
- Behavioral targeting
- Pay per click
- RSS advertising
- Corporate web site
- Affiliate marketing
- Sponsorship / Cross Branding
- IM / Microblogging (Twitter)
- Social News / Bookmarking
- eCommerce Feeds/Comparison Shopping
- Viral marketing
- Online public relations
- Online contests, giveaways
- Free content (white papers)
- Paid reviews
- Blog advertising
- Blogger relations
A recent online survey (Feb 2008) showed that out of the above listed 35 different tactics the following top 10 tactics will be preferred by on line marketers this year in descending order; Blogging (27%), Email marketing (16%), Search engine optimization (14%), Pay per click (9%) Social networks (Facebook, LinkedIn) (5%), Blogger relations (4%), Online public relations (3%) Viral marketing (3%), free content (white papers) (3%) and Corporate web site (3%) For more details on the survey go to, http://www.toprankblog.com/2008/02/top-ten-online-marketing-tactics/
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