Internet marketing or online marketing is one of the most recent and speedy marketing and advertising methods in today’s competitive business world. It uses the Internet as a medium to advertise and sell products and services. A form of electronic commerce, online marketing is used by most of the business organizations to expand and promote their marketing worldwide. This business strategy has two modes of operation – business-to-customer (B2C) and business-to-business (B2B). Both have had tremendous impact on industries such as flea markets, banking, and music. Today, Internet marketing has become a fashionable marketing plan as Internet usage has increased tremendously among the public.
Like any other traditional marketing startegy, Internet marketing covers customer service, public relations, information management, and sales. It has a number of advantages over any other traditional marketing methods. Some of the viral marketing advantages are:
- More cost effective and flexible than offline advertising
- 24×7 days presence
- Convenient to research a product
- Value added customer satisfaction
- Standardized sales performance
- Improved credibility
- Can establish two-way communicative marketing
- Cheaper market research
- Opportunity to expand marketing
- Worldwide popularity
- Diversified revenue streams
Commonly used Internet marketing practices are search engine marketing, pay per click advertising, blog marketing, e-mail marketing, affiliate marketing, article marketing, banner ads, and bloggings. Internet marketing services enable you to participate in ad swaps and submit free ads.