Blog marketing is the process of advertising services, products, businesses, or websites via blogs. Blog marketing comprises of reviews and recommendations by bloggers and promotional news via news entries on third party blogs. For a small business owner, blogs serve as the finest medium to deliver marketing information to potential customers. Blogs may be appealing or boring to readers. So fine turning is required for selecting blog topics. Effective online blog marketingmakes for following benefits:
- Increased traffic in less time
- Top search engine ranking
- Good online visibility
- High message pass-on-rate
- Multilevel advertising facility
- Increase trust and credibility
- Report generation
Here are some blog topics that guide small business owners throughout their blog marketing efforts.
- Share the stories of marketing campaigns. After an event a blog recap of whom you met, customers’ expectations and requirements, etc.
- Reveal what you know and what you can do for customers
- Explain your services and dealings with customers or clients
- Write about latest industrial trends and business development plans
- Write about product descriptions, product development strategies etc.
- Create photo albums (product gallery) in blogs
- Blog about project examples
- Anecdotes with funny comments by your family member or friends
- These blog topics help small business owners make their blogging more appealing.