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As conversational media tool, blogs play a vital role in online marketing. Business blogs are web communication tools, specifically designed for business communities of all sizes to build up a presence among their competitors and continue to grow with good profit. Business blogs are different from personal blogs and they are capable of establishing a strong connection between a marketing company and its targeted audience. Such blogs easily identify the potential customers before pitching the product.

Business blog promotion has become the key to corporate marketing campaigns. It creates large streams of continuous traffic and enquiries for a sustained longer period after posting a blog. Blog promotion services assist you to plan business auctions and adopt necessary changes to improve the services and products.

One can use the following techniques to promote business blogs:

  • Blog page optimization
    a) Add quality contents
    b) Focus on the target niches (may be technical, sports, or artistic)
    c) Blog design
    d) Blog optimization for search engines
    e) Manage RSS feeds
    f) Use press releases to announce accomplishments
    g) Right keyword selection
    h) Comment management facility
    i) Use back links
  • Networking and social book marking
    a) Interact with other popular bloggers
    b) Use free, powerful tools in the Internet for blogging
    c) Build community with local bloggers and virtual groups
  • Increase visibility
    a) Join blog carnivals, blog networks, and forums
    b) Submit your blog to blog directories and article directories
    c) Use PPC campaigns

Combining the above mentioned techniques, you can promote your blog and invite customer interaction and comments on your blogs.