Not everybody is familiar with search engine optimization and even many business houses today are quite naive and unaware of the power of online marketing and promotion. They feel it is a Herculean task to be able to make a great success of their business via the websites. Thus quite often, SEO professionals come across prospective client websites and feel that there is a need to change everything in the website in order to optimize it for search.
What are the most common SEO mistakes that are made by companies and websites world wide? Here are some of the most common mistakes,
- Having bad Navigation
- Using poor titles
- Canonical content
- Difficult site access
- Ignoring keyword research
- Over use of Flash
- Not enough linking
- Creating multiple websites with similar content
- Cloaking unethically
- Broken links
- Burying old content
- Bad redirecting (302)
- Same keyword and description in all pages
- Use of duplicate content
- Back link spamming
- Keywords stuffing in Meta tags /image /alt tags, etc.
Outsource Strategies International (OSI ) is a US based business process outsourcing company that offers a wide range of services like search engine optimization, search engine marketing, viral marketing, PPC advertisement, directory submission, link building, web content development, and website assessment.