Components of Website Marketing Strategy

by | Last updated Apr 1, 2023 | Published on May 23, 2007 | Medical Outsourcing

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(Continuation of Website Marketing)

Internet strategy:

Developing an internet strategy is one of the main aspects of website marketing. It discusses the need of website, your expectations and marketing goals. The major components of a comprehensive internet strategy are a professionally designed website, a means to put up visibility for root search terms, a means to drive top rankings for specific search terms, an email software section for capturing and optimizing email correspondence, and a plan for integrating internet marketing.

Email marketing:

It is an easy, affordable, actionable, highly effective and powerful online marketing tool available today. It requires less money, time, and resources compared to traditional marketing vehicles such as print advertising and direct mail. Through this marketing strategy one can get results instantly. It is more effective when communicate with potential customers and for those marketers who wish to maintain a consistent relationship with customers.

Online advertising:

It is the process of advertising a business online. It is also an affordable advertising strategy allowing businesses a way to spread more information to customers. Advanced internet advertising technologies are available with more customer feedback facilities.

Online advertising are of two forms – legitimate and illegitimate. The legal online advertising includes search engine advertising, online advertising directories, desktop advertising, advertising networks, and opt-in email advertising. Illegitimate online advertising is dominated by spamming techniques and tools.

Search engine optimization (SEO):

Also called search engine marketing and search engine promotion, search engine optimization is one of the effective forms of marketing websites and businesses online. It is the process of achieving highest rankings in the top search engines for specific search terms. Search engine optimization includes keyword research, website redesign, webpage page optimization, and link exchanging.

An effective website marketing strategy can ensure you maximum ROI (Return On Investment) on website promotion investments. There are several website marketing strategies are available to maximize customer base and online sales. Promotional website marketing strategies include:

  • Keyword selection, search engine submission and website optimization
  • Direct emailing
  • Pay per click advertising
  • Event sponsorships
  • Informational seminars
  • Paid print advertising
  • Press releases

Additional information on website marketing and website promotion services are available from Outsource Strategies International.

Rajeev Rajagopal

Rajeev Rajagopal, the President of OSI, has a wealth of experience as a healthcare business consultant in the United States. He has a keen understanding of current medical billing and coding standards.

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