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In the early days of the Internet, the web users used online directories to search and find websites. It is no more the case now, as web search engines have now taken over the search function. However directories are still important. Search Engine Optimization and Search Engine marketing service providers always offer directory submissions as one of their main professional activities. Let us look deeper into this and why it is considered to be a vital necessity.

Every website that is into marketing or sales of some sort has to face the greatest challenge of making itself visible to its potential customers. The numbers of websites on the net keeps increasing and multiplying by the day and so do the users. Every website has some thing to offer either in terms of products, services or information.

We see that the majority of website owners have the ultimate objective of increasing their website business. What is the use of having a website unless people start to visit it and start using it? If it is an e-commerce website, one can be sure that the more the traffic that gets into the website, a fairly good percentage of them can get converted into business. While some websites want the customers to come back again and again repeatedly, there are other websites that are looking out merely for unique visitors. A unique visitor is a first time visitor to the web site who has never come earlier.

So how do we increase the incoming traffic and also bring in the potential customer? The answer is to increase the visibility at the web directories, and get a better position on the search page. For this we have to get the attention of the major search engines so that we get a better website and page ranking. With a better ranking we can expect to show up early on in the SERP (search engine results page). This will ensure our visibility on the web. Basically it is only through some inbound links that traffic gets into the website. So one must increase the webpage /site’s in bound links. This can be achieved easily by the various web directories and they can play an important role. One must go for good quality web directory services. Web directories have different categories. After submission to good directories like DMOZ, our applications are humanly edited and verified to see if our category is relevant. Some of the common types of directories are,

  • General directories
  • Specific directories
  • Regional directories

Outsource Strategies International (OSI) is a US based BPO pioneer company that offers outsourced services in SEO, SEM, PPC advertising and viral marketing for clients globally.