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E-mail marketing is a preferred online marketing technique these days. Nowadays, the Internet has become one of the foremost sources of information. In this situation, having a well-planned marketing campaign is the best solution for promoting online business. If you have a well planned marketing campaign, your e-mail marketing efforts will result in getting more benefits for you – increased sales and leads.

E-mail marketing is very important for online marketing. The main reason behind is that the e-mail marketing campaign take comparatively lesser time than any other online marketing strategies and can produce quick results for marketers. For the best results, you have to prepare an e-mail list. In order to make a successful marketing campaign, try to avoid addresses from your target market that you are planning to invade. And be careful about the quality of e-mail list.

Nowadays, many marketers use e-mail marketing as an effective tool to communicate with their subscribers. The aim of an e-mail marketer is to attract prospective clients to read your e-mail content.

Catching clients’ attention is a challenging one. If you fail to catching the customer’s attention, there has only a little chance of reading your e-mails. In order to grab subscribers’ attention, the e-mail marketer has to use some technique. They are following:

  • The proper use of subject line – Your e-mail must have a subject line with attention grabbing words and not reveal more of what inside. That will generate enough curiosity to the reader and he try to open and read your e-mail. Remember, don’t use spammy words like ‘click now’, ‘free’, ‘congrats’, ‘contest’, etc.
  • Providing a personal touch to the e-mails – use your personal name as the identification name
  • Defining a true content – Use helpful contents that are lively and a little experiential

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OSI Featured Experts

  • Natalie Tornese
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    CPC: Director of Revenue Cycle Management

    Natalie joined MOS’ Revenue Cycle Management Division in October 2011. She brings twenty five years of hands on management experience to the company.

  • Meghann Drella
    Meghann Drella
    CPC: Senior Solutions Manager: Practice and RCM

    Meghann joined MOS’ Revenue Cycle Management Division in February of 2013. She is CPC certified with the American Academy of Professional Coders (AAPC).

  • Amber Darst
    Amber Darst
    Solutions Manager: Practice and RCM

    Hired for her dental expertise, Amber brings a wealth of knowledge and understanding of the dental revenue cycle management (RCM) services to MOS.

  • Loralee Kapp
    Loralee Kapp
    Solutions Manager: Practice and RCM

    Loralee joined MOS’ Revenue Cycle Management Division in October 2021. She has over five years of experience in medical coding and Health Information Management practices.

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