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Facebook Marketing – An Important Tool in Medical Marketing

by | Jun 17, 2013 | Blog, Medical/ Healthcare Search Engine Optimization | 0 comments

Social media websites are an important source of healthcare information for many people. One recent study says that hospitals can take advantage of this by making use of their Facebook page to interact with visitors and establish a two-way communication tool. Encouraging a large visitor base on Facebook is important as this can result in more ‘Likes’, posts and recommendations, says this research.

Hospitals, individual physicians, healthcare firms, pharmaceuticals and other medical entities need to become more aware of the many benefits of the Facebook marketing tool:

  • Boosts online visibility: Creating a Facebook page and linking it to your medical website can increase the visibility of your website. Higher search engine ranking will attract more visitors.
  • Facebook and advertising: Facebook offers easy tools to attract targeted audience. You can target your audience based on age, gender, location, interests, and more.
  • Helps enhance your reputation: You can promote your brand by presenting a good image of your healthcare facility on Facebook. It can work as your reputation manager.
  • Attracts prospective clients: A properly optimized Facebook page can attract new patients, referrals, and repeat business. You can draw attention from prospective patients by putting your YouTube videos or images on your Facebook page.
  • Facebook helps interaction: Facebook encourages interaction. Physicians can communicate with patient, and patient with each other.

Facebook also provides healthcare providers and other users with analytics to track these interactions, demographics, and other feedback the community. The best way to use Facebook as a medical marketing tool is to team up with a professional SEO company that offers social media optimization services.

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