Search engine optimization (SEO), also called search engine marketing (SEM), an online business promotion technique, is used to increase a website’s position in search engines result pages for a specific keyword. Search engine optimization can do tremendous changes to a business website. If you are a newer in online marketing, you have to understand the basic techniques and tools that are primarily applied in website promotion. Besides, there are some important keys to be remembered to success in search engine optimization process.This blog explains five most important search engine optimization tools. They are:
Keyword selection is the first step in search engine optimization. Right keywords are important for a website. Search engine optimizers have to find out the best suit keywords that internet surfers would type to get information.
2. Use keywords in right position
Putting of keywords in the right position is much important as the selection of right keywords for a website. Make sure that the selected keywords are included in the title and subtitles of website. Also, put the keywords throughout the content.
3. Content writing
Use informative and readable web contents with good keyword density.
4. Link Analysis
Links – both inbound and out bound links – are important for search engine ranking. Search engines check on links on each page. If a webpage has many good links from other top ranking sites, the page may get high ranking compared to other pages.
5. Avoid search engine spamming techniques and tools
Use only the search engine approved tools and techniques throughout the optimization process. Spamming techniques may be penalized or banned your website from search engine listings.
Search engine optimization is not a quick process. A little of patience and determination lead you at the top of search engine results.