What is Google Analytics?
Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. It is specifically useful for optimization of AdWords advertisements and marketing campaigns. Here is the site, http://www.google.com/analytics/ Google Analytics had been redesigned to include better features and is free to all advertisers, publishers, and site owners. Recently, Google Analytics has integrated the Google Audio Ads also into the program.
And the official Google Analytics blog is, http://analytics.blogspot.com/
Features include,
- Fast Implementation
- Keyword and Campaign Comparison
- Custom Dashboards
- AdWords Integration
- Trend and Date Slider
- Ecommerce Tracking
- Funnel Visualization
- Site Overlay
- Email reports
- GeoTargeting
Industry benchmarking is a newly added feature with Google Analytics. Sharing of google analytics data with Google is yet another option that we can choose. Here is an FAQ on that option; http://www.google.com/support/googleanalytics/bin/answer.py?answer=87515&topic=13910#0.1.1_1
Outsource Strategies International (OSI) is a US based company that offers services in SEO, SEM, PPC advertising and more to clients in the US and also globally.
