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Medical search engine optimization (SEO) service providers have been keeping up with the changes in the SEO strategies implemented by popular search engines such as Google, Yahoo and Bing. In 2012, Google took front stage when it updated its search algorithms and caused unwarranted shifts in many websites’ search result rankings.

However, the user’s net browsing experience greatly improved when Google released Panda and Penguin algorithm updates. The results were more relevant for search terms and the websites actually provided the information the user was searching for.

The main objective of a search engine is to provide the required information. Google’s algorithm updates will provide better search rankings if your website uses only legitimate medical SEO techniques and stays clear of Black Hat SEO practices. And the best part is that if your competitor uses unlawful SEO tactics to get ranked hastily, they will end up losing their initial page rankings, so that your Google’s search result ranking improves. Since the search results are more significant with updated algorithms, you will get quality visits from visitors who are interested in your medical practice and thereby increases your chances of attracting quality web traffic to your site.

For your medical website to rank well in the first page of search engine results, your website need quality, genuine content, PR, social media popularity and website reliability. Teaming up with a healthcare business process outsourcing company that offers quality medical SEO services is the answer.