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How to Increase Your Visibility on Healthcare Rating Sites

by | Jul 5, 2013 | Blog, Medical/ Healthcare Search Engine Optimization | 0 comments

In this era of the Internet, most healthcare providers have their own websites where visitors can get the information they are looking for. However, if they are looking for a particular physician, surgeon or specialist, their search would yield results only if their names showed up in the search. In many cases, it does not, especially if the physician has taken up a new position in a certain area. The key to being visible lies in accurate listing for this professional on medical rating websites such as Vitals.com and HealthGrades.com. It is on these sites that users look up physicians’ names, medical specialties, and contact addresses to link to their websites.

Here are some tips to increase your visibility on the popular healthcare rating sites:

  • First and foremost, you have to update information about your practice and your services on these sites and always keep it current. Try to include information that is user-friendly about new services you are providing, recent events in healthcare sector, and other related news. Medical rating sites rank you according to the content you provide and it must therefore be relevant, accurate and up-to-date.
  • Make sure your practice is listed in the relevant category.
  • Identify yourself as a physician and get listed on popular medical rating sites. For that to happen, you have to include group practice name, website address, and multiple practice locations if any. All this will help to improve your search engine result page rankings in Google, Yahoo and Bing. You can also increase your practice rating if you respond to a negative review posted in these websites.
  • For patients to find you through local search, utilize “Google Places” to create a business profile and add the necessary details about your practice.

Regardless of your specialty, it is important to understand that these review sites have enormous marketing potential. An SEO company specializing in medical SEO can help manage your web marketing. By review your website, target market, and local area, medical SEO services can get you ahead on the path to online marketing success.

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