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SEO (Search Engine Optimization) involves many different processes to optimize the website for the search engines and HTML validation of a website is one of the established SEO processes that are very essential to make our website friendly to the search engines and appear early during searches.

What is HTML validation? It is the process of analyzing HTML code for its compliance with HTML standards and identifying code errors. One must validate the HTML code of a website if we find that our website does not appear well and in all browsers, or if it takes a long time to load. One must take care to keep our website HTML standard compliant so that one does not loose valuable incoming traffic and business income.

Here is a list of the benefits of HTML validation:

  • Minimal loading time
  • Access via all different browsers
  • Better traffic
  • Checks for errors in tags
  • Page error elimination
  • Better indexing by the search engines
  • Better ranking

HTML validation is done with HTML validation tools that are available online and also for free. Outsource Strategies International (OSI) is a US based company that offers services in SEO, SEM, PPC advertising and more to clients globally and in all the US States.