Web content or website content refers to any written material on a website. It includes any information (titles, headings, subheadings, etc) displayed on a web page. As an essential part in a website, web contents play a major role in ensuring a web site’s success. Generally, web content is created to impart information to the desired audience. The audience of a website can vary, but the aim of quality website content is to present the information – the central meaning or theme of the website – in an easy and understandable manner. Good web contents should make a positive impact on the audience and should be able to increase the business of the concerned website.
Web contents are written with different business objectives, but they have a common purpose, getting top search engine ranking for web sites. Such websites can uphold visitors for a longer period and have a chance to convert the visitors into clients. Quality website content and search engine optimization (SEO ) go together and none of them is complete without the other.
The demand for quality web articles increases with the demand in SEO. Like other search engine optimization tools, web content is vital to the search engines that rank the websites on the basis of relevant keyword phrases and keywords. Some of the factors that affect the overall performance of web content in a website are:
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Keyword density
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Keyword stemming
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Word count
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Effective internal linking
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Proper use of keyword rich headers and titles
