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Important Social Media Tips for Physicians

by | Dec 21, 2012 | Blog, Medical/ Healthcare Search Engine Optimization | 0 comments

If you are a healthcare professional, making the most of social media can optimize your ROI (return on investment). Here some tips to help you:

  • First of all, ensure you have a good online reputation. Negative comments attract the wrong kind of attention and can prove disastrous for your practice. If you do have an issue, Internet reputation management services can help. SEO companies offer these services to monitor and mitigate negative SERPs (search engine result pages) or mentions in online and social media.
  • Google search is the most cost-effective and popular social media tool available. If your website gets ranked on the first page of their Google search results, patients will find you and go to your website.
  • Social media optimization is necessary for doctors who conduct elective procedures, accepting out-of-network benefits or having fee-for-service practices. People with higher incomes are greatly impacted by social media.
  • Post medical blogs in social media sites. These blogs can act as a trusted source of medical reference for your patients and referring doctors.
  • Learn about medical SEO. Just tweeting, blogging or using Facebook will not help you to build your online reputation. A combination of social media optimization and other SEO strategies can help you build your online presence effectively.
  • Google Analytics can help measure your social media ROI. Make sure you track your conversions with Google Analytics.
  • Link to your articles and resources. Linking your Twitter and Facebook posts to your blog is a great strategy to get visitors to your site.
  • Publicize your expertise through educational resources. Avoid blatant advertising as this can adversely impact your online reputation.

Busy physicians can seek the services of an outsourcing company that provides SEO for doctors. This will definitely help enhance their online reputation and social media presence, and encourage targeted traffic to their website.

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