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Improving Organic Search Engine Placement

by | Feb 12, 2007 | Blog, Medical/ Healthcare Search Engine Optimization

Organic search engine placement is the process of placing a website at the top position of the search engine results. You can appear in the organic or natural search results by improving your website’s organic position.Search engine optimization (SEO) is a complex online marketing strategy that comprises a number of factors working together to promote a website’s organic placement over time. In order to improve organic search engine placement, several techniques have to be applied on the part of optimizers and webmasters. Updated web content, easy web navigation, and shared analysis of on-site traffic are among the important aspects to be considered.In order to improve organic or natural search engine placement in top search engines such as Google, MSN, and Yahoo, the optimizer first determines the relevant search terms (keywords or key phrases) that are important for you to be showing up on. Then, make your website search engine friendly by thoroughly evaluating target audience, market, and business objectives and developing quality web content.

A website’s organic search engine placement can be improved by incorporating the following proven optimization techniques

  • Coding and code analysis
  • Web content development
  • Keyword research
  • Link popularity enhancement
  • Directory submission
It is also possible to improve organic placement of a website by pay-per click (PPC) campaigns and organic placement campaigns.

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