Link popularity is the key factor in website ranking. Owing to every leading search engines use link popularity in their ranking logarithms, developing and maintaining it is essential to achieving good search engine placement. Link popularity can be built by one-way links or reciprocal links. Link popularity, an off-site process procedure for promoting a website’s ranking, can be assessed by the number of incoming links to a website. If a website has high link popularity entails high ranking on search engines. High ranking on search engines will make a website more visible in WWW. Like other search engine optimization factors, link popularity can do a lot for a website. It can place a website at the front pages of a search engine results and drive more traffic from other websites.
In order to avoid the dampening impact of using spamming techniques in web optimization, search engines depend solely on link popularity. Link popularity involves both quantity and quality of inbound links to a site. The quality of inbound links has great influence on page rank. If your website has more links from other website’s link text, search engines can boost your website ranking for the keywords that are linked to you.