Before buying a product online or from a retail store, most customers browse the Web for information on its features and benefits as well as feedback and comparisons. Now, this also applies to healthcare services, with people searching online even on mobile devices to get information on conditions, treatments and to find a physician. With all the competition out there, healthcare specialists need to be visible on the net. Search engine optimization (SEO) makes this possible. SEO helps them reach out to their target market.
A summary of statistics released by HealthWorks Collective show the search behavior of users when it comes to accessing health information.
- Search engines such as Google and Yahoo are heavily relied by 64% of the internet users for searching information about various medical conditions.
- Information about medical procedure or treatment is searched by 55% of the internet users.
- 47% search on seeking information about physicians and other healthcare professionals.
- 38% of the survey respondents search for information on hospitals and other healthcare establishments.
Professional healthcare SEO companies implement strategies to enhance the online visibility of their clients. Carefully devised on-page and off-page SEO strategies can
- improve the structure of the website with attractive and user-friendly design
- enhance site content with keyword research and optimized, interesting text
- boost traffic flow by providing information that customers are looking for and social media optimization
- increase greater link popularity through link building in keeping with Google’s guidelines and algorithms
- enhance their visibility in specific geographic areas with local SEO
These SEO services benefit private practices, surgical clinics, nursing homes, pharmaceutical companies and even medical device manufacturers. PPC campaigns are also provided to help online marketing. Implemented correctly, healthcare SEO services offer valuable benefits: higher search page rankings, local and global online visibility, increased targeted traffic, more conversions, and enhanced ROI.