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Now Is the Time to Consider Redesigning Your Medical Website

by | Jan 11, 2013 | Blog, Medical/ Healthcare Search Engine Optimization | 0 comments

Website RedesignIf you haven’t updated the design and content of your medical website for many years, it is very likely to have a negative impact on your medical business. Website redesign is a vital process that should necessarily be carried out periodically to keep abreast with the changing requirements. Strategic website redesign will ensure that your website remains user friendly and search engine friendly. Here are some of the signs that tell you it is time to redesign your website and thereby secure a strong online presence.

  • Not ideally optimized – A website designed and developed without utilizing search engine optimization (SEO) strategies will taste very little success in securing new appointments and leads from people browsing the internet.
  • Can’t do content updates – You need an efficient content management system (CMS) to be able to edit your website content. A sophisticated CMS will allow you to manage simple editing tasks which include text and image changes easily. You will be able to conveniently change information, update your blog, upload photos and do more on your own.
  • Website is not mobile friendly – In keeping with the mobile revolution, websites are now optimized to facilitate viewing and navigation through mobile devices. If your website is not mobile supportive, people using their mobile phones to search for your services/products will go for other mobile friendly medical websites because of frustrating browsing experience. This means that you will be missing out a huge opportunity to connect and interact with your prospective patients/clients.
  • Website is totally outdated – If your website was designed in 2004 and looked great when it was launched, it may not be so now. You need to incorporate new technologies and design features that will make your website ideal for contemporary times.

To redesign your outdated medical website, approach a reliable medical website design company that also offers quality website redesign services. Expert web designers will adopt innovative redesign strategies keeping in mind your specific requirements, and provide you with a fully optimized website that will bring you more targeted traffic and increased conversions.

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