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Your website needs not only to be beautifully designed, but also optimized for search results. Optimizing your website for search engines is an important factor that allows your web site to appear in the top 10 search engine result positions (SERPs). In such an instance, more people click on your listing and as a result you get more traffic into your site. If you’re not in the top 20, then you have almost no chance of securing quality visitors.

To optimize your website for search engines, you have to consider some factors that will increase your website ranking. The basics of optimizing your website for search engine optimization are diligent HTML coding practices. There are many methods to optimize your website for search engines from the code level. Understanding how to tag the content, and where to place it in the HTML, is critical.

A good HTML structure is the foundation for building a search engine friendly web page. Head tags and body tags are the essential ingredients in an HTML structure. The information you place in the head and body parts of the HTML page has a huge impact on how a page is indexed. To a certain degree, this information will appear in the search engine results page. Creating good web content for the body, including keywords and your link information is ideal. This is the part of the web page that your visitors will be seeing. You can make it eye-catching, at the same time, well-optimized for search engines.

Optimizing the meta tags can optimize your website for search engines. A part of HTML coding, meta tags contain ‘meta keywords’ and ‘meta description’ both of which will favor the search engines. Keywords must be from the content itself. Do not try to trick the search engines by using keywords that are not related. You should not use too many keywords, or too few.

Freshness of the website should be maintained by constant updating of the contents. Using blogs, you can power your site with updated content. Good updated content on your site will bring more visitors to your website. Building links in your website can also optimize your website for search by the visitors. By this you can establish connection between your web pages and bring your visitors back to the home page. You can also perform a link popularity check to determine what sites are linked back to yours.