As everyone knows, one cannot afford to lose a customer in this competitive world of business. Companies are implementing numerous innovative marketing techniques to reach their potential clients. Viral marketing, also called word-of-mouth is considered to be the most reliable and probably the most powerful marketing tool. Viral marketing campaign is an online strategy to get the word out about your product and thereby gain a strong foothold in the global market.

Recently, optimizing viral marketing campaigns has gained a lot of attention in the media. The basic idea behind optimizing viral marketing campaigns is to find potential customers and markets by exploiting the power of peer-to-peer advertising. In comparison with other cutting-edge marketing strategies, this online advertising is definitely a major measure to accelerate your business and increase the traffic to your website.

The success behind optimizing viral marketing campaigns lies in how well the recipient enjoys the product or service description and forwards it to his or her friends and colleagues. A well optimized viral marketing campaign can be founded upon a persuasive message that engages potential viral marketers through interactivity, fun, creativity and intrigue.

Here are some tips on how to execute a viral marketing campaign most effectively:

  • Offer a tangible and valuable incentive
  • Don’t consider the referral an opt-in
  • Personalize referral emails
  • Analyze the marketing campaign results
  • Repeatedly promote friendly referrals
  • Promote links to your site