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PPC Advertising Basics

by | Dec 6, 2007 | Blog, Medical/ Healthcare Search Engine Optimization

What is PPC? It stands for “pay per click” and is an advertisement technique used by the search engines, blogs, websites and the advertisement people. Here like anywhere else, the advertisement has to be paid for being published on the website by the advertiser but this has to done only when a user actually clicks on the online advertisement to be taken to the advertiser’s website.

The major players in this online advertisement PPC programs include,

  • Google Adword
  • Yahoo search marketing
  • Microsoft Adcenter
  • Ask
  • Looksmart
  • Yandex
  • Baidu

On the SERP (search engine results page) the ads will be presented depending on the price that the advertiser agrees to pay and the historical click-through rates of all advertisements shown for a given search. This type of advertisement focuses on the right audience all the time.

Only those visitors searching for the particular keywords will be able to see the advertisement. Thus a shoe ad will be seen only by some one who has been searching for shoes or for some closely related keywords. These”sponsored ads” will usually appear next to, and sometimes, above the natural or organic results on search engine results pages. The search engine develops a ratio which is called the click through rate (CTR) and this is got by dividing the total number of clicks by the presented advertisements/impressions. The CTR has to remains high enough for any advertisement to continue successfully.

What are the current PPC rates? Well also called as Cost per Click (CPC) the minimum prices per click start at US$0.01 and can go up to up to US$0.50.

Outsource Strategies International (OSI) is a US based business process outsourcing (BPO) company that offers services in PPC advertising services, PPC campaign management, PPC search engine marketing, natural search engine optimization and viral marketing.

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