Pay per click (PPC) advertisings is offered by large Internet companies (like Google, Yahoo) that are involved in the Internet business of search engines, websites, and advertising networks. Pay per click method involves the host which carries the advertisement, and the visitor who visits the host website, and the advertiser who advertises on the host website.
Today the click rates have increased from mere a mere 35 cents per click to almost 5 dollars and more per click. For being successful in this online marketing venture it is essential that PPC campaigns be well planned with specific strategies to face and win over the respective industry competition. Modern PPC enhancing technology includes implementation of eye tracking campaigns to better understand the behaviors of our niche website visitors. Here are a few tips that will help in better management of your PPC campaigns.
- Develop the best PPC advertisement
- Use PPC tools
- Be creative
- Publicity for the company must be planned
- Pick on low competition keyword
- Attract the customer with some special offer (Price/ new design etc)
- Test the ad with an alternate advertisement
- Study well your statistics for CTR (Click Through Rates)
- Consider the ROI before reinvestment in PPC
Every business has it’s own style and niche of customers and it is only over time that the best advertisements emerge. One must well take into consideration the background of the audience that we plan to target before writing and finalizing the actual advertisement. The Graphics and colors that are used should not strain the eyes at the same time must be attractive and be able to result in clicks and conversions.
Click through rates and conversion rates should be well calculated and studied using various types of tools (Google Adword / Overture) before major decisions about implementing the PPC campaigns are made. There has to be a balance between the margin money that we make from each conversion and the PPC advertisement that we invest in. That is the key to our overall long term success in online advertisement.
For professional PPC advertising, SEO and SEM services contact the US based OSI (Outsource Strategies International).