What is search engine friendly website design? It is the process of developing a website by applying various search engine optimization (SEO) techniques in order to attract more audience and make the website more visible to top search engines.
If a website is visually jarring or confusing navigation-wise, it might be missing out some potential traffic to the site. In order to attract high traffic to a website, the designers have to keep certain design guidelines in mind and apply them during the design process. The main aim of designing and optimizing a website is visually appealing to visitors and contextually appealing to search engine spiders. An optimized website becomes search engine friendly as well as user friendly.
The basic principles that a web designer has to keep in mind while designing a website are:
- Readable text or website content
- Descriptive and accurate title and alt tags
- Web pages with reasonable size
- Professional search engine optimization
- Exchange links with other relative websites
- Use of ethical and effective SEO tools
- Clear website navigation
- Use of suitable images
- Make clear hierarchy and text links and site map
Designing a SEO friendly website is not difficult. But it requires dedication and constant communication between the SEO analyst, graphic designer, content developer and special attention from the website developer. It will make your website to be ranked high on leading search engines.
Shortly, search engine friendly website design satisfies multiple groups – search engine spiders, end users, and directory editors. For more information on search engine friendly website design, contact Outsource Strategies International.