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Search engine optimization is the process of increasing website visitor counts by ranking high in search engine results. Google is one of the leading search engines at present. A website with top rank in the Google brings more page views. Search engine optimization is the best solution to get top page rank in Google.

Page rank is the part of Google’s method of determining the rank of a website or web pages in search results. It indicates how popular a website is. A top Google pagerank indicates a more popular website.

Google determines pagerank (PR) of a website by evaluating several off-page ranking and linking factors. Two main factors, page content and links, are possible through professional search engine optimization. Other factors that value while determining page rank are:

  • Page title
  • Link text
  • Heading tags
  • Keyword density
  • Alt tags
  • Domain names
  • File name
  • Directory names
  • Link popularity

Optimize to search engines is not an easy process. An optimizer has to be aware about the latest SEO  techniques and methodologies approved by search engines algorithms. Outsource Strategies International offers spam-free methods and SEO strategies for optimizing a site.