Search Engine Optimization and Google Page Rank

by | Last updated Apr 3, 2023 | Published on Feb 10, 2007 | Medical Outsourcing

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Search engine optimization is the process of increasing website visitor counts by ranking high in search engine results. Google is one of the leading search engines at present. A website with top rank in the Google brings more page views. Search engine optimization is the best solution to get top page rank in Google.

Page rank is the part of Google’s method of determining the rank of a website or web pages in search results. It indicates how popular a website is. A top Google page rank indicates a more popular website.

Google determines page rank (PR) of a website by evaluating several off-page ranking and linking factors. Two main factors, page content and links, are possible through professional search engine optimization. Other factors that value while determining page rank are:

  • Page title
  • Link text
  • Heading tags
  • Keyword density
  • Alt tags
  • Domain names
  • File name
  • Directory names
  • Link popularity

Optimize to search engines is not an easy process. An optimizer has to be aware about the latest SEO techniques and methodologies approved by search engines algorithms. Outsource Strategies International offers spam-free methods and SEO strategies for optimizing a site.

Rajeev Rajagopal

Rajeev Rajagopal, the President of OSI, has a wealth of experience as a healthcare business consultant in the United States. He has a keen understanding of current medical billing and coding standards.

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