What is a doorway page? Well by definition a doorway page is content created specifically for the purpose of getting high placements in the search engines. Thus it is not a good form of SEO and is done by those who think they can get an easy solution. These doorway pages are HTML pages with keywords and phrases that can be seen only by the spiders and search engines. It is actually a method of tricking the spiders for getting a higher ranking.
What happens when human visitors come to these doorway pages? They get instantly redirected to the actual website. Thus doorway pages are considered “spammy” that may be Ok for a short time but will in the long run bring down the site’s credibility. This is what Google has to say about doorway pages: Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with little or no original content. Actually Google spiders are become more efficient by the day and can even ban or ignore the doorway pages. Take a look at the Google guideline page at http://www.google.com/intl/az/webmasters/guidelines.html .
So what are the common characteristics seen in a doorway page? They include:
- Content not well written, with many hyperlinked phrases in the text
- Stuffed with lists of keywords
- No links from other pages within the website
- Automatic loading (or redirection) of a new page once the doorway pages is accessed.
In the long run it will be found that the amount of time spent in doing good SEO work is any day better that the time spent using black hat techniques and will be appreciated by both the search engines and humans. In conclusion one could say that if one wants to generate traffic there is a better method than making doorway pages and that is making of good informational and useful essay pages. Yes, making of essay pages is a more ethical and better answer to doorway pages. However one must be prepared to make a good essay pages will mean more work, unlike the door way pages that are made by just the scripts. Thus the common SEO saying that “content is king” is very true and will continue to be so.
Contact Outsource Strategies International (OSI) a US based company that offers good ethical services in SEO, SEM, PPC advertising and viral marketing for clients globally.