In the earlier days, programmers were always exclusive and never had any need to work on SEO (search engine optimization). But today professional SEO work will need to be done by PHP programmers as well. These days it is difficult to stick to just one work as even roles / duties get shuffled and work can overlap. What is PHP? PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.
It is a well known fact that dynamic scripting languages are good when used for reducing automated tasks on a website, but they are not good when it comes to getting a good search engine rank. Whenever one uses a the dynamic scripting language like PHP, web masters must realize the fact that it is these scripts that usually keeps the web crawlers away from indexing all web pages on the web site.
For more details on the PHP software see http://www.php.net/
There are many dynamic database-driven sites these days and they are relatively quite easy to set up and administer using Content Management Systems (CMS) and PHP server-side scripting. Anyone can quickly make fancy sites with identical content and different URLs automatically, but of course this will harm the SEO of a website.
Search engines are constantly evolving and adapting in response to changes in the way information is presented on the web. Strategies that were once necessary to ensure inclusion of PHP pages are no longer required. Earlier programmers always used to generate a static HTML version of the PHP pages to make sure that everything got indexed. But recent technological advances enable search spiders to identify and record all the content on a PHP page just as is viewed in a browser.
So how do you actually implement SEO for your PHP site? Do remember that in an office it will requires great cooperation among the developer, webmaster, and the web host and will require incorporating the following SEO techniques:
- Provide good content with an attractive design.
- Code should be error-free and standards-compliant.
- Use keywords appropriate to your subject matter
- Encourage repeat visits with frequent updates, interactive features and freebies.
- Encourage others linking to your website using the copy & paste code.
- Always prefer to create a sitemap for your site.
- Educate/update yourself about SEO
Outsource Strategies International (OSI) is a US based BPO pioneer that specializes in outsourcing services in SEO, SEM, PPC advertising and content management for clients globally.