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One of the main processes in a SEO (search engine optimization) campaign is the proper use of the title tag. What is a title tag? It is a short description of the web page that is being written. What are the different features that should go while writing an SEO effective title tag? Here is a list of things to remember,

  • The title tag should always come after the “header” tag
  • A good title should not exceed 60 characters
  • Title should comprise of keywords and relevant phrases
  • Use keywords that are in the body text of the page
  • Keep the title unique
  • Avoid use of search engine stop words
  • Title should make grammatical sense
  • Try and place primary keywords at the starting of the tag
  • Can sensibly repeat keyword to get more density
  • Title tags must be always closed
  • Do not change the title tag frequently

Outsource Strategies International (OSI) is an Oklahoma based business process outsourcing company offering professional SEO services like, search engine optimization, directory submission services, SEO Marketing, SEO Copywriting Services, Pay Per Click search engine advertising, search engine marketing and link building.