SEO Copywriting Services

by | Last updated Mar 3, 2023 | Published on Jan 5, 2008 | Medical Outsourcing

Share this:

Before understanding the term SEO copywriting, let’s see what copywriting is in general for a moment. By definition, copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as,

  • Printed plain text (headlines/slogans/ lyrics etc
  • Radio commercial
  • Television commercial script
  • Telephone based publicity
  • Internet content /e-mail/ whitepapers

SEO or Search engine optimization has come a long way since its early inception more than a decade ago. Today it is a more complex and competitive process. Websites that are optimizing their websites professionally, in an ethical way, can be assured of good website traffic, good conversion rate and a good position in the SERP (search engine results page). They have realized the importance of good SEO based copywriting. No wonder, Web content writers/copywriters are one of the fastest growing segments of the copywriting profession worldwide. What is unique about SEO copywriting?

Writing for the web is a different art when compared to writing for the print media, like news papers magazines or even journals. SEO copywriting is more different and an art that has to be gradually mastered. The articles and writing has to become visible first, and this is possible only if the webpage is attractive enough for the search engines also. One has to create a page with the right kind of blended page that is informative, well linked, easily indexed by the search engines and highly relevant to the website’s objectives using appropriate keywords. As far as the search engines are concerned the key to a good search result is the use of the keyword in the page title tags etc. A good click through rate, high website/page ranking along with a good site traffic is not difficult if proper SEO copywriting is done in combination good coding and a professional SEM (search engine marketing) campaign.

Outsource Strategies International (OSI) is a US based BPO company that offers services in SEO, SEM, Copywriting, viral marketing, and PPC advertising for clients globally and in all the US States.

Don’t miss out on the latest trends in medical outsourcing

  • Natalie Tornese
    Natalie Tornese
    CPC: Director of Revenue Cycle Management

    Natalie joined MOS’ Revenue Cycle Management Division in October 2011. She brings twenty five years of hands on management experience to the company.

  • Meghann Drella
    Meghann Drella
    CPC: Senior Solutions Manager: Practice and RCM

    Meghann joined MOS’ Revenue Cycle Management Division in February of 2013. She is CPC certified with the American Academy of Professional Coders (AAPC).

  • Amber Darst
    Amber Darst
    Solutions Manager: Practice and RCM

    Hired for her dental expertise, Amber brings a wealth of knowledge and understanding of the dental revenue cycle management (RCM) services to MOS.

  • Loralee Kapp
    Loralee Kapp
    Solutions Manager: Practice and RCM

    Loralee joined MOS’ Revenue Cycle Management Division in October 2021. She has over five years of experience in medical coding and Health Information Management practices.