Before understanding the term SEO copywriting, let’s see what copywriting is in general for a moment. By definition, copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as,
- Printed plain text (headlines/slogans/ lyrics etc
- Radio commercial
- Television commercial script
- Telephone based publicity
- Internet content /e-mail/ whitepapers
SEO or Search engine optimization has come a long way since its early inception more than a decade ago. Today it is a more complex and competitive process. Websites that are optimizing their websites professionally, in an ethical way, can be assured of good website traffic, good conversion rate and a good position in the SERP (search engine results page). They have realized the importance of good SEO based copywriting. No wonder, Web content writers/copywriters are one of the fastest growing segments of the copywriting profession worldwide. What is unique about SEO copywriting?
Writing for the web is a different art when compared to writing for the print media, like news papers magazines or even journals. SEO copywriting is more different and an art that has to be gradually mastered. The articles and writing has to become visible first, and this is possible only if the webpage is attractive enough for the search engines also. One has to create a page with the right kind of blended page that is informative, well linked, easily indexed by the search engines and highly relevant to the website’s objectives using appropriate keywords. As far as the search engines are concerned the key to a good search result is the use of the keyword in the page title tags etc. A good click through rate, high website/page ranking along with a good site traffic is not difficult if proper SEO copywriting is done in combination good coding and a professional SEM (search engine marketing) campaign.
Outsource Strategies International (OSI) is a US based BPO company that offers services in SEO, SEM, Copywriting, viral marketing, and PPC advertising for clients globally and in all the US States.