SEO friendly web content is an important factor for all types of business websites. It helps the potential customers find you through search engines easily and quickly. Most of the search engine algorithms use search engine spiders to comb the WWW for most relevant websites and value the websites by its written content. Search engine spiders only locate the website with most relevant keywords that people try to search for a particular topic.
Search engine friendly web content is short, easy to understand, and relevant to a particular object (product or service) that you are trying to sell. Such web contents are easily attracted by search engine spiders and net surfers alike. By organizing the page – page titles, descriptions, keywords, images, coding, etc – you can make your website more appealing and sticky.
Search engine optimization (SEO) has become an important strategy for online marketers to drive targeted traffic to websites and search engines have become a major source for lead generation. Having top rankings in search engines can make a tremendous difference in business. Content writing plays a crucial part in SEO. SEO friendly websites are designed and optimized for attracting new visitors through high rankings on relevant keywords and convert those visitors into buyers.
Search engine friendly website development includes the following steps:
- Adopting a website strategy
- Website design
- Application development
- Shopping carts
- Forms and surveys
- Website optimization
- Keyword research and analysis
- Copy writing and content optimization
- Keyword optimization
- Meta tag writing
- Inbound and outbound linking
- SEO maintenance
- Hosting services