There has been a lot of talk about “Usability versus SEO”. While usability communities think of a sites usability to be beyond just SEO, the SEO professionals want SEO to encompass everything useful for the website’s visibility and function. There has to be an overlapping here. Usability is indeed a very general term and it should not be difficult to integrate every thing under it including SEO, web design, and any web technology. By definition usability refers to the elegance and clarity with which the interaction with a computer program or a web site is designed.
According to the usability Guru DR Jacob Neilson the term usefulness consists of,
- Learnability (e.g. intuitive navigation)
- Efficiency of use
- Few and non-catastrophic errors
- Subjective satisfaction
There is an association called the Usability Professionals Association and their objective is to spread usability concepts and techniques worldwide. Their website is http://www.usabilityprofessionals.org/
While the usability people are not happy of the search engines ruling the web and growing by the day (the Google giant), we must realize that search engines are a reality today that have helped make the world to get information at our finger tips. There is nothing wrong in optimizing our website and making it easy on the search engines to do their job of indexing our websites. White hat SEO techniques are very gradual and natural processes. Gone are the days when SEO professionals thought only about impressing the search engines. Today SEO/SEM must include work right from planning the web design / user experience and the ability to talk in a language that both humans and machines understand and appreciate. It also takes care of your marketing efforts and enhances customer experience. However with the ever changing technologies one cannot correctly guess what the distant future may have in store on the cyber world.
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