Landing pages are where the web users get to after having clicked on a link from the search engine or some promotional e-mail advertisement campaign that was used for promotion of some product or service. Hence the landing pages are the most critical places that must finally motivate the prospective client to “accept” the service/product. Only those who commit by either registering or be a part of the mailing list become prospective clients worthy to be called the conversion.
Here are a few tips that must be used to create successful SEO landing pages for promotion of a product:
- Stick to the description of the product without deviation
- Show details of product/photos/audio/ music
- Include maximum information about the product
- Must use persuasive language
- Repeat important messages
- Describe the technology used
- Demonstrate all functions /potentials of product
- Show product as a problem solver
- Use graphics for communication
- Offer time based special offers
- Use clean good content
- Good easy navigation is essential
- Customer must have the minimal risk
During online marketing One must remember that the effectiveness of our offer depends on what the customer’s perception of the product than the actual value of the product. Thus freebies are often given as it helps enhance the perceived value of the product/service.
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