Anyone who is serious about having a good web presence must have heard of SEO (Search engine optimization) but what about SMO? It stands for the term “social media optimization” and is a set of methods for generating publicity through social media, online communities and community websites. Social media optimization is actually just a form of search engine marketing. The term SMO was termed by Rohit Bhargava who leads the interactive marketing team at Ogilvy Public Relations Worldwide. According to him the five rules for conducting SMO are,
- Increase your linkability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashup
How do we increase our website’s linkability? There are many techniques that include starting of a blog, writing articles, aggregating content and presenting it in a convenient format etc. Tagging and bookmarking can be made quite easy and effective. The best example of tagging is the “add to del.icio.us” buttons that we see so often these days.
If some one linked to your site we can provide clear rewards and acknowledge them by increasing their site visibility. The best way to distribute our content is submitting it to relevant sites. What is a mashup? It is a recent term in this context and is a web application that combines data from more than one source into a single integrated tool. These include using an API, incorporating of web feeds like RSS or Atom, web services and screen scraping and more.
Both SEO and SMO have similarities that include having good content, and ability to increase linkability and attract more traffic into the website. But the interaction and the level of participation is more in SMO when compared to SEO because SEO is primarily about search engines.