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Successful Website Search Engine Optimization

by | Mar 14, 2007 | Blog, Medical/ Healthcare Search Engine Optimization

Website search engine optimization (Website SEO) is the latest and only one effective solution to make a website successful. It is effectively applied in order to get top website ranking, good search engine positioning, and better traffic to a website.

Website SEO is a combination of unique optimization methodologies, algorithms, and complex SEO principles. Besides, right online marketing strategy is required to make good track record in search engine placement campaign.

Advantages of website search engine optimization

  • No cost for gaining incremental traffic
  • It is possible to launch a SEO campaign and generate qualified traffic within in a short period.
  • Minimize the average cost required for media advertisement and generating ad copy
  • Search engine results are highly measurable including return on investment (ROI)

Any website search engine optimization strategy covers three main phases:

Analysis and preparation

The analysis and preparation includes keyword analysis, search position report generation, identify marketing strategies, design optimization elements, project documentation and reporting.


Development phase covers SEO copy writing, technical analysis of tags and alt tags, SEO link building – creating links (internal page links and links in body text) – and finalizing design requirements.

Implementation and reporting

Incorporates selection of appropriate keywords, design websites, coding – both HTML and meta tags, web content optimization, search engine and directory submission (manual and automated) and report generation.

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    Natalie joined MOS’ Revenue Cycle Management Division in October 2011. She brings twenty five years of hands on management experience to the company.

  • Meghann Drella
    Meghann Drella
    CPC: Senior Solutions Manager: Practice and RCM

    Meghann joined MOS’ Revenue Cycle Management Division in February of 2013. She is CPC certified with the American Academy of Professional Coders (AAPC).

  • Amber Darst
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  • Loralee Kapp
    Loralee Kapp
    Solutions Manager: Practice and RCM

    Loralee joined MOS’ Revenue Cycle Management Division in October 2021. She has over five years of experience in medical coding and Health Information Management practices.

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