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Viral marketing is a concept used to pass on a marketing message to others, while creating a potentially exponential growth in the message’s visibility. Viral marketing is a word-of-mouth marketing method. In place of spending huge amounts of money on newspapers ads, TV commercials and banner ads, you hardly spend anything. You can market your products and services with the help of the visitors to your website.

Viral marketing is a powerful marketing tool. It has 500-1000 times greater impact than regular advertisements. To perform it perfectly, there are certain tricks to viral web marketing.

By adding an email signature you can maximize your exposure potential. Signatures can be a superb viral method if used effectively. Most email programs will allow you to create a signature that can be attached to every message you send. You can add the signature to all your outgoing emails and replies. You can include attractive tagline and add a separator like a squiggly or dotted line between the email message and your signature. It helps set it off from the text and decreases the chances of it getting overlooked. You can keep the tagline short.

Creating a customized screensaver is another effective trick to adopt. This is a useful ploy when you have an entertainment site. You can create a simple screensaver that promotes your site and then offer free downloads to your visitors. Thus you will have thousands of people flashing your site’s address as screen savers on their PC.

Adding a “Tell a Friend” script is a proven viral web marketing trick. This allows your website visitors to tell other people about your site by sending a simple email. Another trick is writing articles and allowing free reprints. This is the most widely used, effective viral tool used online.

Never restrict access to anyone. Viral marketing is also about promoting your website or product getting a life on its own and spreading like virus. In order to spread, it needs to be free.